Hybrid Digital Advertising Specialist — ROI & Growth

Placements24; LegKraal Gate; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid role

Professional development

Growth opportunities

Job summary

Placements24 is seeking a highly skilled Digital Advertising Specialist to plan, execute, and optimize paid campaigns across Google Ads, social platforms, and other channels from Mahikeng, North West. You will monitor performance, conduct keyword research, manage budgets, create compelling ad copy, run A/B tests, and report insights to help the marketing team align with brand goals and drive ROI.

The ideal candidate has 3–5 years of experience in paid media, strong analytical skills, and

Qualifications

• 3–5 years of experience managing paid digital advertising campaigns.
• Proven expertise with major platforms (Google, Facebook, LinkedIn).
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop, implement, and optimize paid campaigns across Google Ads and social platforms.
• Conduct keyword research and audience targeting to improve ROI.
• Monitor daily performance; provide actionable insights and optimizations.
• Manage campaign budgets to maximize efficiency and effectiveness.
• Create compelling ad copy and visuals or collaborate with designers.
• Run A/B tests on creatives, landing pages, and targeting strategies.
• Generate regular performance reports with key metrics and insights.
• Stay updated on trends and best practices in paid media.
• Collaborate with marketing to align advertising with content strategy.

Skills

Digital advertising strategy

Analytics

A/B testing

Budget management

Campaign optimization

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

Placements24 is seeking a highly skilled Digital Advertising Specialist to plan, execute, and optimize paid campaigns across Google Ads, social platforms, and other channels from Mahikeng, North West. You will monitor performance, conduct keyword research, manage budgets, create compelling ad copy, run A/B tests, and report insights to help the marketing team align with brand goals and drive ROI.

The ideal candidate has 3–5 years of experience in paid media, strong analytical skills, and