Performance Marketing Specialist – PPC & Social Ads

Placements24; Bloemfontein; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Salary growth opportunities

Professional development certificates

Team events & training

Job summary

Placements24 in Bloemfontein is seeking a Digital Marketing Specialist focused on performance campaigns to manage and optimize online advertising for clients. The role requires data-driven PPC and social ads expertise, with strong skills in Google Ads and Google Analytics, and the ability to translate data into actionable strategies while collaborating with the team.

The successful candidate will work with a diverse client base, stay ahead of industry trends, and contribute to measurable growth

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Minimum of 3 years hands-on experience in performance campaigns.
• Proven expertise in Google Ads and social media advertising platforms.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Excellent written and verbal communication skills.
• Detail-oriented with excellent organizational abilities.
• Familiarity with bid management platforms.
• Ability to work in Bloemfontein, Free State.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads and social platforms.
• Conduct keyword research and competitor analysis for PPC campaigns.
• Develop compelling ad copy and creative assets for digital campaigns.
• Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
• Optimize campaigns to improve KPIs such as CTR, conversion rate, and ROAS.
• Manage campaign budgets effectively and ensure optimal allocation of resources.
• Collaborate with account managers and clients to understand campaign objectives and provide strategic recommendations.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.

Skills

PPC

Google Ads

Social Ads

Analytics

Reporting

A/B testing

Teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Bid Management Platforms

Job description

Placements24 in Bloemfontein is seeking a Digital Marketing Specialist focused on performance campaigns to manage and optimize online advertising for clients. The role requires data-driven PPC and social ads expertise, with strong skills in Google Ads and Google Analytics, and the ability to translate data into actionable strategies while collaborating with the team.

The successful candidate will work with a diverse client base, stay ahead of industry trends, and contribute to measurable growth