Performance Marketing Specialist - PPC & Paid Social

Placements24; Centurion; On-site; ZAR 500,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Centurion location

Contract extension potential

Professional development

Growth opportunities

Job summary

Placements24 in Centurion, Gauteng, seeks a driven Digital Marketing Specialist with a strong focus on Performance Marketing to plan, implement and optimize paid campaigns across search engines, social media, and other performance channels.

The role requires a hands-on, analytical approach with duties including keyword research, A/B testing, budget monitoring, and collaboration with content and design teams to boost ROI and conversions. Potential for extension based on performance.

Qualifications

• 3+ years hands-on experience in performance marketing (PPC & paid social).
• Proven experience with Google Ads, Facebook Ads Manager, and related platforms.
• Strong analytical skills and proficiency in Google Analytics.
• Experience with A/B testing and CRO to improve conversions.

Responsibilities

• Develop, manage and optimize paid search and paid social campaigns.
• Conduct keyword research, audience segmentation and A/B testing.
• Monitor budgets, track spend and optimize resources for ROI.
• Analyze data and provide insights and recommendations.
• Collaborate with content and design to create effective ad creatives.
• Stay updated on performance marketing trends and best practices.
• Identify new growth opportunities across digital channels.
• Manage landing page optimization to improve conversions.
• Coordinate with marketing to align strategies.

Skills

Performance marketing

Analytics

PPC & Paid Social

A/B testing & CRO

KPI tracking

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Placements24 in Centurion, Gauteng, seeks a driven Digital Marketing Specialist with a strong focus on Performance Marketing to plan, implement and optimize paid campaigns across search engines, social media, and other performance channels.

The role requires a hands-on, analytical approach with duties including keyword research, A/B testing, budget monitoring, and collaboration with content and design teams to boost ROI and conversions. Potential for extension based on performance.