Hybrid Digital Advertising Specialist — ROI-Driven PPC

Placements24; Sandton; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Hybrid work

Bonuses

Medical aid

Paid time off

Certifications

Job summary

Placements24 in Sandton, Gauteng, seeks a Digital Advertising Specialist to plan, implement, and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and display networks to achieve client goals. You will manage budgets, target audiences, and create compelling ad creatives to maximize ROI.

The role blends remote and office work in a dynamic agency setting, requiring strong analytical skills, data-driven decision making, and the ability to juggle multiple campaigns for diverse

Qualifications

• Experience as Digital Advertising Specialist, PPC Specialist, or Media Buyer.
• Hands-on experience managing campaigns on Google Ads, Facebook/Instagram, and other platforms.
• Strong analytical and data-driven approach with reporting skills.
• Experience with A/B testing and CRO.
• Proficiency in ad copywriting and landing page optimization.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and display networks.
• Conduct keyword research, audience segmentation, and bid strategy development.
• Manage advertising budgets to meet KPIs and maximize ROI.
• Create and test ad copy, landing pages, and creative assets for performance.
• Monitor campaigns daily, analyze metrics, and provide actionable insights.
• Stay updated with digital advertising trends and best practices.
• Collaborate with SEO/content teams for integrated campaigns.

Skills

Analytical skills

A/B testing

Multi-project management

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

Placements24 in Sandton, Gauteng, seeks a Digital Advertising Specialist to plan, implement, and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and display networks to achieve client goals. You will manage budgets, target audiences, and create compelling ad creatives to maximize ROI.

The role blends remote and office work in a dynamic agency setting, requiring strong analytical skills, data-driven decision making, and the ability to juggle multiple campaigns for diverse