Hybrid CRO Specialist: Conversion & Revenue Growth

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health benefits

Paid time off

Professional development

Job summary

Placements24 in Sandton is seeking a data-driven E-commerce CRO Specialist to optimize the online shopping journey, drive conversion, A/B testing, and improve AOV and revenue.

You will analyze user behavior, collaborate with UX/UI and developers, run experiments across landing pages, product pages and checkout flows, and report on key metrics to inform strategy.

This role offers a hybrid work setup in Sandton with opportunities for professional growth and exposure to a fast-paced e-commerce brand.

Qualifications

• Minimum 3 years of CRO, web analytics or related digital marketing experience.
• Experience designing, running and analyzing A/B and multivariate tests.
• Proficient with analytics and CRO tools and user behavior analysis.

Responsibilities

• Analyze website data, user behavior and funnel performance to identify CRO opportunities.
• Design, plan and execute A/B and multivariate tests on pages and checkout flows.
• Utilize tools (Google Analytics, Hotjar, Crazy Egg) to gather insights and track tests.
• Develop hypotheses from data, user feedback and industry best practices.
• Collaborate with UX/UI and developers to implement changes.
• Monitor key conversion metrics and report insights for optimization.
• Stay updated on CRO, UX and e-commerce best practices.
• Conduct user research and usability testing to deepen understanding of customer needs.
• Ensure CRO efforts align with overall e-commerce strategy.
• Translate findings into actionable strategies to boost sales.

Skills

CRO

Web analytics

A/B testing

UX understanding

Data visualization

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Business, Statistics

Tools

Google Analytics

Optimizely

VWO

Google Optimize

Hotjar

Crazy Egg

Job description

Placements24 in Sandton is seeking a data-driven E-commerce CRO Specialist to optimize the online shopping journey, drive conversion, A/B testing, and improve AOV and revenue.

You will analyze user behavior, collaborate with UX/UI and developers, run experiments across landing pages, product pages and checkout flows, and report on key metrics to inform strategy.

This role offers a hybrid work setup in Sandton with opportunities for professional growth and exposure to a fast-paced e-commerce brand.