CRO Specialist: E-commerce Growth (Hybrid)

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary package

Hybrid work arrangement

Health and wellness benefits

Professional development in CRO and in

Employee discounts on fashion

Job summary

Placements24 is seeking a data-driven E-commerce CRO Specialist in Nelspruit to maximize website performance and revenue across the customer journey. You will conduct user research, analyze data, design A/B tests, and translate insights into actionable recommendations.

The role requires strong analytics, CRO experience in e-commerce, and collaboration with UX/UI, development, and marketing teams. The ideal candidate has a 2–4 year CRO background, proficiency with Optimizely/VWO/Google Optimize,

Qualifications

• Bachelor's degree in Marketing, Statistics, Psychology, or related field.
• 2–4 years of CRO or related analytics experience in e-commerce.
• Proficient with A/B testing tools (Optimizely, VWO, Google Optimize).
• Strong web analytics experience (Google Analytics).
• Familiar with UX/UI principles and user research.
• Experience with heatmaps and session recording tools (Hotjar, Crazy Egg).
• Excellent problem-solving and communication skills.
• Ability to work in cross-functional teams.
• Knowledge of HTML/CSS/JS is a plus.

Responsibilities

• Develop and execute a comprehensive CRO strategy to improve website conversion rates.
• Conduct user research including usability testing, surveys, and interviews.
• Analyze website data to identify drop-offs and improvement areas.
• Design, implement, and manage A/B and multivariate tests across pages and flows.
• Interpret test results and provide actionable optimization recommendations.
• Collaborate with UX/UI, developers, and marketing to implement winning variations.
• Monitor CRO metrics and report progress and impact.
• Stay updated on CRO best practices and industry trends.
• Identify opportunities for personalization and segmentation.

Skills

Analytical skills

Communication skills

Cross-functional teamwork

Problem-solving

UX principles

Education

Bachelor's degree

Tools

Optimizely

VWO

Google Optimize

Job description

Placements24 is seeking a data-driven E-commerce CRO Specialist in Nelspruit to maximize website performance and revenue across the customer journey. You will conduct user research, analyze data, design A/B tests, and translate insights into actionable recommendations.

The role requires strong analytics, CRO experience in e-commerce, and collaboration with UX/UI, development, and marketing teams. The ideal candidate has a 2–4 year CRO background, proficiency with Optimizely/VWO/Google Optimize,