Hybrid CRO Lead for E-commerce Growth

Placements24; Noord-Kaap; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional growth

Impactful projects

Job summary

Placements24 in Kimberley, Northern Cape, is seeking a data-driven CRO Specialist to optimize the company’s e-commerce website. You will design, run, and analyze A/B tests and other experiments to improve user experience and increase conversions across the customer journey.

The role requires strong web analytics, familiarity with heatmaps and session recordings, collaboration with UI/UX and development teams, and the ability to translate data into actionable improvements.

Qualifications

• Minimum 3 years of experience in CRO/UX optimization or related role within an e-commerce environment.

Responsibilities

• Develop and execute a comprehensive CRO strategy for the e-commerce website.
• Design, implement, and manage A/B tests, multivariate tests, and other experiments to improve key conversion metrics.
• Analyze user behavior through tools like heatmaps, session recordings, and user surveys to identify pain points and opportunities.
• Use web analytics data (e.g., Google Analytics) to understand user journeys and identify areas for optimization.
• Collaborate with UI/UX designers and web developers to implement tested changes and new features.
• Communicate test hypotheses, results, and recommendations to stakeholders in a clear and concise manner.
• Stay up-to-date with the latest trends and best practices in CRO, UX, and e-commerce optimization.
• Monitor website performance and conversion rates, identifying trends and potential issues.
• Document test plans, results, and learnings to build a knowledge base.
• Contribute to user research initiatives to gain deeper customer insights.

Skills

CRO

UX optimization

A/B testing

Analytics

Data-driven mindset

Communication

Education

Bachelor's degree in Marketing, Psychology, Statistics, Business, or related field

Tools

Google Optimize

Optimizely

VWO

Google Analytics

Hotjar

Crazy Egg

Job description

Placements24 in Kimberley, Northern Cape, is seeking a data-driven CRO Specialist to optimize the company’s e-commerce website. You will design, run, and analyze A/B tests and other experiments to improve user experience and increase conversions across the customer journey.

The role requires strong web analytics, familiarity with heatmaps and session recordings, collaboration with UI/UX and development teams, and the ability to translate data into actionable improvements.