E-commerce CRO Specialist: Boost Conversions

Placements24

Upington

On-site

ZAR 350,000 - 550,000

Full time

2 days ago

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Benefits offered by this job

Bonuses

Professional development

Vibrant Upington office

Job summary

Placements24 in Upington, Northern Cape, seeks an experienced Conversion Rate Optimizer to drive e-commerce performance. You will analyze behavior, design tests, and implement data-backed strategies to improve the customer journey from discovery to purchase.

The role emphasizes turning visitors into customers via rigorous experimentation, heatmap analysis, and cross-functional collaboration with design, development, and marketing teams. A strong analytics mindset and UX awareness are essential.

Qualifications

Bachelor's degree in Marketing, Business, Statistics, or related field.
4+ years in Conversion Rate Optimization (CRO) or related analytics in e‑commerce.
Strong knowledge of A/B testing methodologies and web analytics.

Responsibilities

Analyze website traffic, user behavior, and conversion funnels to identify optimization opportunities.
Design, implement, and manage A/B tests and multivariate tests on landing pages, product pages, checkout flows, and CTAs.
Develop hypotheses from data analysis and user research to guide testing.
Use web analytics tools and CRO platforms to track test performance and insights.
Interpret results and provide actionable recommendations for website improvements.
Collaborate with design, development, and marketing teams to deploy winning variations.
Stay updated on CRO trends, tools, and best practices.
Conduct user surveys, heatmaps, and session recordings to understand pain points.
Optimize the customer journey to reduce friction and boost conversions.
Monitor KPIs related to conversion rates and report progress.