CRO Specialist — E‑commerce Growth & UX Optimization

Placements24; Polokwane; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement planning

Hybrid work

Job summary

Placements24 is seeking a data-driven E-commerce CRO Specialist in Polokwane, Limpopo. You will design and run A/B tests, analyze user behavior, and partner with designers and developers to enhance the online shopping experience.

The role emphasizes measurable results, using Google Analytics, heatmaps, and surveys to identify friction points. A strong analytics background and excellent communication in a hybrid work setting are required.

Qualifications

• 4+ years in CRO, UX optimization, or related e-commerce analytics role.
• Proven track record of improving conversion rates through data-driven experimentation.
• Familiar with A/B/multivariate testing and web analytics platforms.

Responsibilities

• Develop and execute a comprehensive CRO strategy to improve conversion rates and user experience.
• Design, implement, and manage A/B and multivariate tests on website elements, pages, and CTAs.
• Analyze user behavior with Google Analytics, heatmaps, session recordings, and surveys to identify friction points and opportunities.
• Translate data insights into actionable recommendations for website improvements.
• Collaborate with designers, developers, and content creators to implement optimization recommendations.
• Conduct user research and gather customer feedback to inform CRO strategies.
• Monitor KPIs related to conversion rates, bounce rates, and AOV.
• Stay up-to-date with CRO trends and tools; share findings with stakeholders.

Skills

CRO

A/B testing

Google Analytics

UX optimization

Data analysis

Education

Bachelor’s degree in Marketing, Statistics, Psychology, Computer Science, or related field

Tools

Optimizely

VWO

Google Optimize

Google Analytics

Job description

Placements24 is seeking a data-driven E-commerce CRO Specialist in Polokwane, Limpopo. You will design and run A/B tests, analyze user behavior, and partner with designers and developers to enhance the online shopping experience.

The role emphasizes measurable results, using Google Analytics, heatmaps, and surveys to identify friction points. A strong analytics background and excellent communication in a hybrid work setting are required.