E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Randburg; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Hybrid work model

Career development

Data-driven culture

Professional development

Descripción de la vacante

Placements24 in Randburg, Gauteng, seeks a data-driven E-commerce CRO Specialist to optimize the online store. You will conduct user research, analyze web analytics, design and run A/B tests, and collaborate with UX/UI and development teams to implement winning variations that boost conversions and revenue.

The role requires 3–5 years in CRO or analytics, a relevant bachelor’s degree, proficiency with Google Analytics and testing tools (Optimizely/VWO/Google Optimize), and strong communication

Formación

• Bachelor's degree or equivalent in a related field.
• 3–5 years in CRO/digital analytics or a related role with e-commerce focus.
• Proven track record designing and executing A/B tests that improve conversions.

Responsabilidades

• Analyze website data to identify CRO improvements.
• Develop hypotheses for A/B/multivariate tests based on data.
• Design, implement, and manage tests using relevant platforms.
• Interpret results and communicate insights to stakeholders.
• Collaborate with designers and developers to implement winning variations.
• Conduct user research (surveys, usability testing) to understand customer needs.
• Stay updated with CRO, UX, and e-commerce best practices.
• Monitor conversion-related KPIs like AOV and CLV.
• Document test plans, results, and learnings.

Conocimientos

Analytical thinking

A/B testing

Digital analytics

Communication

Educación

Bachelor's degree in Marketing/Statistics/Business/Psychology

Herramientas

Google Analytics

Adobe Analytics

Optimizely

VWO

Google Optimize

Descripción del empleo

About the Role

Our client is seeking a highly analytical and results-oriented E-commerce Conversion Rate Optimization (CRO) Specialist to join their expanding team in Randburg, Gauteng . This role is critical for maximizing the effectiveness of our client's online store by identifying and implementing strategies to improve the conversion rates of website visitors into paying customers. You will be responsible for conducting user research, analyzing website data, designing and executing A/B tests, and collaborating with design and development teams to implement optimized user experiences. The ideal candidate possesses a deep understanding of user behavior, digital analytics, and the e-commerce customer journey. This is an exciting opportunity for a data-driven individual to make a tangible impact on revenue growth and customer acquisition for a leading e-commerce business.

Key Responsibilities

• Analyze website data (e.g., Google Analytics, heatmaps, user session recordings) to identify key areas for CRO improvement.
• Develop and prioritize hypotheses for A/B and multivariate testing based on data insights and user research.
• Design, implement, and manage A/B tests and other optimization experiments using relevant testing platforms.
• Interpret test results, draw actionable conclusions, and communicate findings to stakeholders.
• Collaborate with UX/UI designers and front-end developers to implement winning test variations and optimize user flows.
• Conduct user research, including surveys and usability testing, to understand customer needs and pain points.
• Stay up-to-date with the latest trends and best practices in CRO, UX, and e-commerce.
• Monitor key performance indicators related to conversion rates, average order value, and customer lifetime value.
• Work closely with the marketing and product teams to ensure a cohesive and optimized customer journey.
• Document test plans, results, and learnings to build a repository of optimization knowledge.

Requirements

• Bachelor's degree in Marketing, Statistics, Business, Psychology, or a related field.
• Minimum of 3-5 years of experience in CRO, digital marketing, or a related analytics-focused role, with a strong emphasis on e-commerce.
• Proven track record of successfully designing and executing A/B tests that have improved conversion rates.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize).
• Familiarity with UX research methods and tools.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills, with the ability to explain complex data simply.
• Understanding of HTML, CSS, and JavaScript for test implementation is a plus.
• Experience in the South African e-commerce market is desirable.

Benefits

• Competitive salary and performance incentives.
• Hybrid work model providing flexibility.
• Opportunity to directly impact revenue and business growth.
• Work with a data-driven and innovative company culture.
• Professional development and training opportunities in CRO and analytics.
• Be part of a dynamic team in the bustling city of Randburg .
• Access to cutting-edge optimization tools and technologies.
• Contribute to enhancing the online shopping experience for customers in Gauteng .