Data-Driven E-commerce CRO Specialist (Hybrid)

Placements24; Randburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Career development

Data-driven culture

Professional development

Job summary

Placements24 in Randburg, Gauteng, seeks a data-driven E-commerce CRO Specialist to optimize the online store. You will conduct user research, analyze web analytics, design and run A/B tests, and collaborate with UX/UI and development teams to implement winning variations that boost conversions and revenue.

The role requires 3–5 years in CRO or analytics, a relevant bachelor’s degree, proficiency with Google Analytics and testing tools (Optimizely/VWO/Google Optimize), and strong communication

Qualifications

• Bachelor's degree or equivalent in a related field.
• 3–5 years in CRO/digital analytics or a related role with e-commerce focus.
• Proven track record designing and executing A/B tests that improve conversions.

Responsibilities

• Analyze website data to identify CRO improvements.
• Develop hypotheses for A/B/multivariate tests based on data.
• Design, implement, and manage tests using relevant platforms.
• Interpret results and communicate insights to stakeholders.
• Collaborate with designers and developers to implement winning variations.
• Conduct user research (surveys, usability testing) to understand customer needs.
• Stay updated with CRO, UX, and e-commerce best practices.
• Monitor conversion-related KPIs like AOV and CLV.
• Document test plans, results, and learnings.

Skills

Analytical thinking

A/B testing

Digital analytics

Communication

Education

Bachelor's degree in Marketing/Statistics/Business/Psychology

Tools

Google Analytics

Adobe Analytics

Optimizely

VWO

Google Optimize

Job description

Placements24 in Randburg, Gauteng, seeks a data-driven E-commerce CRO Specialist to optimize the online store. You will conduct user research, analyze web analytics, design and run A/B tests, and collaborate with UX/UI and development teams to implement winning variations that boost conversions and revenue.

The role requires 3–5 years in CRO or analytics, a relevant bachelor’s degree, proficiency with Google Analytics and testing tools (Optimizely/VWO/Google Optimize), and strong communication