Hotel Marketing Manager

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary package

Comprehensive medical aid and pension/

Hybrid work flexibility

Career development opportunities

Job summary

Placements24 is hiring a Hotel Marketing Manager for a prominent luxury hotel in Sandton, Gauteng. The role focuses on developing and implementing comprehensive marketing plans to boost brand visibility and bookings while overseeing digital marketing, social media, PR, and advertising.

The ideal candidate will have a strong hospitality marketing background, strategic creativity, and analytical skills to optimize ROI. This is a hybrid role with on-site planning and remote execution.

Qualifications

• Minimum of 5 years in marketing, with a significant portion in hospitality.
• Proven track record of developing and executing digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing strategies.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics).

Responsibilities

• Develop and execute integrated marketing strategies across all platforms to promote the hotel and its services.
• Manage the hotel's digital presence, including website content, SEO/SEM, social media channels, and email marketing campaigns.
• Oversee the creation of compelling marketing collateral, advertisements, and promotional materials.
• Build and maintain relationships with media outlets, influencers, and travel partners.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Track and report on marketing campaign performance, analyzing key metrics and providing insights for optimization.
• Manage the marketing budget effectively, ensuring cost-efficient allocation of resources.
• Collaborate with sales, revenue management, and F&B teams to ensure cohesive marketing efforts.
• Develop and manage loyalty programs and customer engagement initiatives.
• Ensure all marketing activities align with the hotel's brand standards and positioning.

Skills

Marketing strategy

Digital marketing

SEO/SEM

Social media marketing

Content marketing

Email marketing

Analytics

Marketing automation tools

CRM systems

Google Analytics

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Marketing automation tools

CRM systems

Google Analytics

Job description

About the Role

About the Role Our client, a prominent luxury hotel in the sophisticated district of Sandton, Gauteng , is seeking an innovative and results-driven Hotel Marketing Manager. This strategic role is responsible for developing and implementing comprehensive marketing plans to enhance brand visibility, drive bookings, and attract new clientele. You will oversee all marketing channels, including digital marketing, social media, public relations, and advertising, ensuring alignment with the hotel's brand identity and business objectives. The ideal candidate possesses a strong understanding of the hospitality market, creative marketing strategies, and the ability to analyze campaign performance to optimize ROI. This hybrid role allows for a blend of on-site strategic planning and remote execution.

Key Responsibilities

• Develop and execute integrated marketing strategies across all platforms to promote the hotel and its services.


• Manage the hotel's digital presence, including website content, SEO/SEM, social media channels, and email marketing campaigns.


• Oversee the creation of compelling marketing collateral, advertisements, and promotional materials.


• Build and maintain relationships with media outlets, influencers, and travel partners.


• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.


• Track and report on marketing campaign performance, analyzing key metrics and providing insights for optimization.


• Manage the marketing budget effectively, ensuring cost-efficient allocation of resources.


• Collaborate with sales, revenue management, and F&B teams to ensure cohesive marketing efforts.


• Develop and manage loyalty programs and customer engagement initiatives.


• Ensure all marketing activities align with the hotel's brand standards and positioning.

Requirements

• A minimum of 5 years of experience in marketing, with a significant portion focused on the hospitality industry.


• Proven track record of developing and executing successful marketing campaigns, particularly in digital marketing.


• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing strategies.


• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.


• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics).


• Outstanding communication, presentation, and interpersonal skills.


• Ability to work effectively in a hybrid work environment, demonstrating strong self-management.


• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.


• Creative flair and a passion for the luxury travel and hospitality sector.


• Must be legally authorized to work in South Africa and reside in or near Sandton, Gauteng.

Benefits

• Our client offers a competitive salary package, commensurate with experience, and performance-based incentives.


• Benefits include comprehensive medical aid and retirement fund contributions.


• This hybrid role provides flexibility while ensuring strategic on-site engagement.


• Enjoy opportunities for professional development and career growth within a leading luxury hotel brand in Gauteng.