Resort Marketing Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary and performance‑dr­

Bonus program

Medical and pension benefits

Professional development opportunities

Job summary

Placements24 is partnering with an exclusive luxury resort in Sandton, Gauteng, to hire a strategic and creative Resort Marketing Manager. The role leads integrated marketing, brand oversight, digital initiatives, content creation, and partnerships to grow brand awareness, guest acquisition, and revenue.

The ideal candidate has 5–7+ years in luxury hospitality marketing, strong analytics, storytelling, and a track record of successful campaigns; a hybrid work model is offered with on-site events

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Master’s degree is a plus.
• 5–7 years of marketing experience, preferably in luxury hospitality.
• Proven ability to deliver measurable campaigns and ROI.
• Strong knowledge of digital marketing channels and analytics.
• Excellent written and verbal communication; storytelling skills.
• Creative thinker with branding and visual aesthetics.
• Experience in public relations and media management.
• Hybrid work model with on-site events in Sandton.

Responsibilities

• Develop and implement integrated marketing plans to achieve resort objectives.
• Manage the resort’s brand presence across online and offline channels.
• Oversee digital marketing, including SEO, SEM, social media, email, and website.
• Create marketing content, including website copy, social posts, brochures, and press releases.
• Develop relationships with media, influencers, and travel industry partners.
• Analyze campaign performance and report on key metrics and ROI.
• Conduct market research and competitor analysis to identify opportunities.
• Manage the marketing budget effectively.
• Collaborate with Sales, F&B, Operations to ensure consistent branding.
• Drive initiatives to enhance reputation and guest engagement in Sandton.

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

Google Analytics

Job description

About the Role Our client, an exclusive luxury resort in Sandton, Gauteng , is seeking a strategic and creative Resort Marketing Manager . This pivotal role is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, guest acquisition, and revenue growth for the resort. You will oversee all aspects of marketing, including digital marketing, social media, public relations, content creation, and partnership development. The ideal candidate is a seasoned marketing professional with a deep understanding of the luxury hospitality sector and a proven ability to deliver impactful campaigns in a competitive market. This is an exciting opportunity to elevate the profile of a prestigious resort in Sandton, Gauteng .

Key Responsibilities

• Develop and implement integrated marketing plans to achieve resort objectives.
• Manage the resort’s brand presence across all online and offline channels.
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and website management.
• Create compelling marketing content, including website copy, social media posts, brochures, and press releases.
• Develop and manage relationships with media, influencers, and travel industry partners.
• Analyze marketing campaign performance and report on key metrics and ROI.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with other departments (e.g., Sales, F&B, Operations) to ensure consistent brand messaging.
• Drive initiatives to enhance the resort's reputation and guest engagement in Sandton, Gauteng .

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master’s degree is a plus.
• A minimum of 5-7 years of experience in marketing, with a significant portion within the luxury hospitality or travel industry.
• Proven track record of developing and executing successful marketing strategies that drive measurable results.
• In-depth knowledge of digital marketing channels and analytics tools (Google Analytics, social media platforms, etc.).
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Creative thinking and a strong eye for aesthetics and branding.
• Experience in public relations and media management.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Strong analytical and problem-solving skills.
• Must be comfortable with a hybrid work model, balancing remote strategy development with on-site marketing execution and events in Sandton, Gauteng .

Benefits

• A highly competitive salary and performance-based bonus are offered.
• Our client provides comprehensive medical and pension benefits.
• Significant opportunities for professional development, including attendance at industry conferences and workshops.
• This role offers the chance to shape the marketing narrative of a leading resort in Sandton, Gauteng , and enjoy a rewarding career with excellent growth prospects.