Digital Marketing Specialist - Hospitality Sector

Placements24; Polokwane; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Annual leave

Hybrid work model

Polokwane hub

Job summary

Placements24 seeks a Digital Marketing Specialist to elevate the online presence and guest engagement in the hospitality sector. This hybrid role combines remote work with occasional in-office collaboration at our Polokwane hub.

You will develop and execute comprehensive digital strategies across SEO, SEM, social media, email marketing and content creation, collaborating with sales and operations to drive bookings.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of digital marketing experience in hospitality or tourism.
• Proven SEO, SEM, social media, content and email marketing expertise.
• Proficiency with Google Analytics, Google Ads and social/email tools.
• Excellent copywriting and analytical skills.

Responsibilities

• Develop, implement, and manage campaigns across SEO, SEM, social media, email, and display ads.
• Create engaging content for websites, social channels, blogs and newsletters.
• Monitor traffic, campaign performance, and ROI with analytics tools.
• Optimize content and site structure for search engines.
• Manage social media accounts and respond to inquiries.
• Stay updated on digital marketing trends in hospitality.
• Collaborate with internal teams to align marketing with business goals.
• Manage budgets and report performance insights.
• Report on campaign results and provide recommendations.

Skills

SEO

Content creation

Analytics

Social media

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

Email marketing tools

Job description

About the Role

Our client is seeking a talented and driven Digital Marketing Specialist to elevate their online presence and drive customer engagement within the competitive hospitality sector. This role offers a flexible hybrid working model, combining remote work with occasional in-office collaboration at our Polokwane hub. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation, all tailored to attract and retain guests. The ideal candidate will have a deep understanding of the hospitality market and a proven ability to leverage digital channels to achieve measurable results. You will work closely with the marketing team to craft compelling campaigns that showcase our client's unique offerings and drive bookings.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.
• Create engaging and persuasive content for websites, social media platforms, blogs, and email newsletters, aligned with brand voice and marketing objectives.
• Monitor and analyze website traffic, campaign performance, and ROI using tools like Google Analytics.
• Optimize website content and structure for search engines to improve organic search rankings.
• Manage social media accounts, fostering community engagement and responding to inquiries.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the hospitality industry.
• Collaborate with internal teams (e.g., sales, operations) to ensure marketing efforts align with business goals.
• Manage digital advertising budgets and ensure efficient allocation of resources.
• Report on campaign performance, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong focus on the hospitality or tourism industry.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Creative mindset with a passion for digital innovation.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team in a hybrid work environment.
• Valid work authorization for South Africa.

Benefits

• Our client offers a competitive salary commensurate with experience, along with performance-based bonuses.
• Employees receive comprehensive medical aid and retirement fund contributions.
• You'll enjoy a generous annual leave allowance and professional development opportunities, including access to industry conferences and training.
• The hybrid work model provides a great balance between remote flexibility and in-person collaboration.
• This role is based in the vibrant city of Polokwane, offering a dynamic work environment and the chance to make a significant impact.