Sales and Marketing Director

Placements24; Sandton; Hybrid; ZAR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Executive salary and bonuses

Medical coverage

Retirement fund

Hotel discounts

Job summary

Placements24 is recruiting on behalf of a prestigious luxury hotel in Sandton, Gauteng for a Sales and Marketing Director. The role leads all sales, marketing and PR to maximize revenue, brand visibility and occupancy, reporting to senior management.

The ideal candidate has 8+ years in luxury hospitality sales and marketing, with at least 4 years in a director capacity, and a proven track record of exceeding targets through strategic leadership and innovative campaigns.

Qualifications

• 8+ years in sales and marketing leadership within luxury hospitality.
• At least 4 years in a Director role.
• Proven track record of exceeding revenue and occupancy targets.
• Strong leadership, strategic thinking, and communication.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve revenue targets and increase market penetration.
• Lead, motivate, and manage the sales, marketing, and PR teams, fostering a high-performance culture.
• Oversee the development and execution of advertising, digital marketing, social media, and public relations campaigns.
• Manage relationships with key corporate accounts, travel agencies, and MICE clients.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and threats.
• Develop and manage the sales and marketing budget, ensuring optimal allocation of resources and ROI.
• Oversee the hotel's online presence, including website content, OTAs, and social media platforms.
• Collaborate with other hotel departments to ensure a cohesive brand experience for guests.
• Develop and execute pricing strategies and promotional packages.
• Report on sales performance, market trends, and marketing campaign effectiveness to senior management.

Skills

Leadership

Strategic thinking

Analytical skills

Negotiation

Communication

Revenue management

CRM experience

Education

Bachelor's degree in Marketing, Business Administration, Hospitality Management

Tools

CRM systems

PMS

Digital marketing tools

Job description

About the Role

Our client, a prestigious luxury hotel in the heart of Sandton, Gauteng , is seeking a dynamic and results-driven Sales and Marketing Director . This senior executive position is responsible for leading all sales, marketing, and public relations efforts to maximize revenue, enhance brand visibility, and drive occupancy and market share. The ideal candidate will possess extensive experience in the luxury hospitality sector, a strategic mindset, and a proven track record of developing and executing successful sales and marketing strategies. This is a prime opportunity to lead the commercial strategy for a premier hotel in a competitive market.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve revenue targets and increase market penetration.
• Lead, motivate, and manage the sales, marketing, and PR teams, fostering a high-performance culture.
• Oversee the development and execution of advertising, digital marketing, social media, and public relations campaigns.
• Manage relationships with key corporate accounts, travel agencies, and MICE (Meetings, Incentives, Conferences, Exhibitions) clients.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and threats.
• Develop and manage the sales and marketing budget, ensuring optimal allocation of resources and ROI.
• Oversee the hotel's online presence, including website content, online travel agencies (OTAs), and social media platforms.
• Collaborate with other hotel departments to ensure a cohesive brand experience for guests.
• Develop and execute pricing strategies and promotional packages.
• Report on sales performance, market trends, and marketing campaign effectiveness to senior management.

Requirements

• A minimum of 8 years of progressive experience in sales and marketing leadership roles within the luxury hospitality industry, with at least 4 years in a Director position.
• Proven track record of exceeding revenue and occupancy targets in a competitive market.
• Strong understanding of hotel revenue management principles and online distribution channels.
• Excellent leadership, team management, and motivational skills.
• Strategic thinking and strong analytical abilities.
• Exceptional communication, presentation, and negotiation skills.
• Proficiency in CRM systems, property management systems (PMS), and digital marketing tools.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Ability to work effectively under pressure and adapt to a fast-paced environment.
• A sophisticated understanding of luxury brand positioning and customer experience.

Benefits

This position offers a highly competitive executive salary, substantial performance-based bonuses, and a comprehensive benefits package, including

• full medical coverage
• a retirement fund
• significant hotel benefits and discounts

You will have the opportunity to lead strategic initiatives at a world-class hotel in the prestigious Sandton, Gauteng area and drive its commercial success.