Head of Marketing & Communications

Placements24; Sandton; Hybrid; ZAR 1,500,000 - 2,300,000; Full time

Benefits offered by this job

Executive medical aid

Retirement benefits

Employee discounts on luxury products

Professional development opportunities

Hybrid work environment in Sandton

Job summary

Placements24 in Sandton, Gauteng, seeks a visionary Head of Marketing & Communications to lead brand strategy, campaigns, and media relations for a premier luxury label. The role combines on-site collaboration with strategic remote planning to elevate market position and engagement.

The ideal candidate has 10+ years in marketing/communications, with leadership in luxury/fashion, strong digital and PR capabilities, and a track record of delivering measurable results.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related field required.
• 10+ years in marketing/communications with leadership experience, preferably in luxury/fashion.
• Proven ability to lead brand strategy, campaigns, and cross-functional teams.
• Strong digital, PR, and content strategy skills with data-driven mindset.

Responsibilities

• Develop and implement integrated marketing and communications strategies aligned with brand goals.
• Oversee all marketing campaigns including digital, social media, content, advertising and PR.
• Manage marketing budget and ensure ROI across initiatives.
• Lead and mentor marketing and communications team.
• Conduct market research, competitor analysis and customer segmentation to inform decisions.

Skills

Brand management

Digital marketing

Public relations

Strategic planning

Leadership

Market research

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

About the Role

Our client, a distinguished luxury brand with a strong presence in the fashion and lifestyle sector, is seeking an innovative and strategic Head of Marketing & Communications. This senior leadership role, based in the prestigious business district of Sandton, Gauteng, ZA , will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and achieve business objectives. The ideal candidate will possess extensive experience in brand management, digital marketing, public relations, and integrated communications. This hybrid role combines the benefits of on-site collaboration with key stakeholders and teams with the flexibility of remote work for strategic planning and campaign management. We are looking for a visionary leader who can elevate the brand's market position and foster strong connections with its target audience. This is a premier opportunity to shape the marketing narrative of a renowned luxury label.

Key Responsibilities

• Develop and implement integrated marketing and communications strategies aligned with brand goals and market opportunities.
• Oversee all aspects of marketing campaigns, including digital marketing, social media, content creation, advertising, and PR.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Lead and mentor the marketing and communications team, fostering a creative and results-driven environment.
• Conduct market research, competitor analysis, and customer segmentation to inform strategic decisions.
• Develop and maintain a consistent brand voice and messaging across all channels.
• Oversee the creation of compelling marketing collateral and promotional materials.
• Build and maintain strong relationships with media outlets, influencers, and industry partners.
• Analyze marketing campaign performance and provide regular reports to senior management.
• Drive innovation in marketing approaches and leverage new technologies to enhance brand reach and engagement.

Requirements

• A minimum of 10 years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably within the luxury goods, fashion, or lifestyle sectors.
• Demonstrated success in developing and executing comprehensive marketing strategies that drive brand growth and customer engagement.
• Extensive knowledge of digital marketing channels, social media management, content strategy, and SEO/SEM.
• Proven experience in public relations and media management.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and strategic thinking abilities.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a Master's degree is preferred.
• Experience managing budgets and demonstrating measurable results.Ability to work effectively in a hybrid environment, collaborating with both on-site and remote teams.
• Creativity and a keen eye for brand aesthetics and consumer trends.

Benefits

• Highly competitive annual salary of R. Annual bonus tied to marketing performance and brand objectives.
• Comprehensive executive medical aid and retirement benefits.
• Generous employee discounts on luxury products.
• Opportunities for professional development and attendance at international marketing forums.
• A sophisticated hybrid work environment in Sandton, Gauteng, ZA .
• Company car or travel allowance.
• Exclusive access to brand events and launches.
• A high-profile role with significant influence over brand perception.
• Collaborative and dynamic work culture.