Marketing Manager

Placements24; East London; Hybrid; ZAR 850,000 - 1,100,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Placements24 in East London is seeking a dynamic Marketing Manager to lead marketing across hospitality properties in the Eastern Cape. This hybrid role emphasizes developing and executing strategies to boost brand visibility, drive bookings, and revenue through digital channels, content, PR and partnerships.

The ideal candidate will have 5+ years in hospitality marketing, strong analytical skills, and a degree in Marketing, Communications, Business Administration, or a related field.

Qualifications

• Minimum 5 years in marketing, with hospitality/tourism exposure.
• Proven track record of campaigns with measurable results.
• Strong expertise in digital marketing and content strategy.

Responsibilities

• Develop and implement integrated marketing plans to achieve business objectives.
• Manage all digital marketing channels, including social media, SEO/SEM, email marketing, and online advertising.
• Oversee content creation, ensuring brand consistency and engagement across all platforms.
• Manage public relations activities, media relations, and press releases.
• Develop and nurture strategic partnerships with relevant businesses and influencers.
• Analyze marketing campaign performance, track ROI, and provide regular reports to senior management.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Stay abreast of marketing trends, industry best practices, and competitor activities.
• Collaborate with sales and operations teams to align marketing efforts with business goals.

Skills

Digital marketing

Content strategy

Social media management

Marketing analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

CRM systems

Job description

About the Role

Our client, a dynamic hospitality group with a strong presence in the **Eastern Cape**, is seeking an innovative and results-driven Marketing Manager for their properties in **East London**. This hybrid role will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive bookings, and increase revenue across various channels. You will lead all marketing efforts, including digital marketing, content creation, public relations, and partnership management. The ideal candidate possesses a deep understanding of the hospitality market, creative flair, and strong analytical skills to measure campaign effectiveness. This role requires a blend of strategic thinking and hands-on execution, with some flexibility for remote work balanced with on-site presence.

Key Responsibilities

• Develop and implement integrated marketing plans to achieve business objectives.


• Manage all digital marketing channels, including social media, SEO/SEM, email marketing, and online advertising.


• Oversee content creation, ensuring brand consistency and engagement across all platforms.


• Manage public relations activities, media relations, and press releases.


• Develop and nurture strategic partnerships with relevant businesses and influencers.


• Analyze marketing campaign performance, track ROI, and provide regular reports to senior management.


• Manage the marketing budget effectively, ensuring optimal allocation of resources.


• Stay abreast of marketing trends, industry best practices, and competitor activities.


• Collaborate with sales and operations teams to align marketing efforts with business goals.

Requirements

• Minimum of 5 years of experience in marketing, with a significant portion in the hospitality or tourism sector.


• Proven track record of developing and executing successful marketing campaigns with measurable results.


• Strong expertise in digital marketing, content strategy, and social media management.


• Excellent written and verbal communication skills, with strong copywriting and editing abilities.


• Proficiency in marketing analytics tools (e.g., \"Google Analytics\") and CRM systems.


• Creative thinker with a strong eye for detail and design.


• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.


• Ability to manage multiple projects simultaneously and work effectively in a hybrid environment.

Benefits

This role offers a competitive salary, performance-based incentives, opportunities for professional development, and the chance to shape the marketing strategy for prominent hospitality venues in **East London**. Enjoy the flexibility of a hybrid work model and contribute to the growth and success of a leading company in the **Eastern Cape**. Join a forward-thinking team focused on innovation and excellence.