Hotel Marketing Director

Placements24; Klerksdorp; On-site; ZAR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Lead marketing for a prominent hotel

Health, dental, and vision insurance

Generous paid time off

Employee discounts on hotel stays

Professional development opportunities

Relocation assistance may be provided

Job summary

Placements24 is recruiting a Marketing Director to lead the hotel group's marketing. You will craft and execute strategies to boost brand awareness, occupancy, and revenue across digital and traditional channels, with full accountability for the marketing agenda at the flagship property in Klerksdorp.

You will manage a team, oversee budgets, and build partnerships while aligning efforts with business goals. This on-site role requires senior leadership experience in hospitality.

Qualifications

• 7+ years of marketing experience in hospitality.
• 3+ years in a senior leadership role.
• Proven success in developing comprehensive marketing strategies.
• Expertise in digital marketing, social media, content strategy and analytics.
• Strong understanding of the Klerksdorp market and competition.
• Excellent leadership, communication and interpersonal skills.
• Proficiency with CRM systems and marketing automation tools.
• Ability to manage budgets and meet deadlines.
• Bachelor's degree in Marketing or Business Administration.
• Demonstrated ability to inspire a marketing team and drive revenue.

Responsibilities

• Develop integrated marketing strategies to hit revenue and occupancy targets.
• Oversee digital channels (SEO, SEM, social, email) and PR.
• Maintain brand identity across all touchpoints.
• Conduct market research and competitor analysis.
• Develop and manage the annual marketing budget.
• Build relationships with media, influencers and partners.
• Lead and mentor the marketing team, fostering collaboration.
• Analyze campaign performance and report actionable insights.
• Develop promotional campaigns and packages to drive bookings.
• Align marketing with hotel objectives and brand standards.

Skills

Marketing leadership

Digital marketing

Content strategy

Performance analytics

CRM systems

Marketing automation tools

Budget management

Team mentorship

Brand management

Market research

Education

Bachelor's degree in Marketing or Business Administration

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

About the Role

Our client, a distinguished hotel chain recognized for its exceptional guest experiences and prime locations, is seeking an experienced and visionary Marketing Director to lead their marketing initiatives. This role requires a dynamic leader to be based on-site at their flagship property in **Klerksdorp**. You will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, occupancy rates, and revenue across all platforms. This includes digital marketing, social media engagement, public relations, advertising campaigns, and partnership development. The ideal candidate will possess a deep understanding of the hospitality industry, a proven track record in successful marketing campaigns, and the ability to inspire a marketing team to achieve ambitious goals. You will play a critical role in shaping the hotel's brand identity and market position.

Key Responsibilities

• Develop and implement integrated marketing strategies to achieve hotel revenue and occupancy targets.
• Oversee all marketing channels, including digital marketing (SEO, SEM, social media, email), content creation, advertising, and public relations.
• Manage the hotel's brand identity and ensure consistent messaging across all touchpoints.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
• Develop and manage the annual marketing budget effectively.
• Build and maintain strong relationships with media, influencers, and community partners.
• Lead and mentor the marketing team, fostering a collaborative and results-oriented environment.
• Analyze marketing campaign performance and provide regular reports with actionable insights.
• Develop and execute promotional campaigns and packages to drive bookings and guest engagement.
• Ensure all marketing efforts align with the hotel's overall business objectives and brand standards.

Requirements

• Minimum of 7 years of experience in marketing, with at least 3 years in a senior leadership role within the hospitality industry.
• Proven success in developing and executing comprehensive marketing strategies that deliver measurable results.
• Expertise in digital marketing, social media management, content strategy, and performance analytics.
• Strong understanding of the **Klerksdorp** market and its competitive landscape.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Ability to work effectively under pressure and meet tight deadlines.
• Demonstrated ability to manage budgets and allocate resources efficiently.

Benefits

• Competitive salary package with performance-based bonuses.
• Opportunity to lead marketing for a prominent hotel property.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and vacation policy.
• Employee discounts on hotel stays and services.
• Professional development and training opportunities.
• Relocation assistance may be provided.