Remote Hospitality Digital Marketing Specialist

Placements24; Sandton; Hybride; ZAR 360 000 - 600 000; Plein temps

Avantages offerts par ce poste

Competitive pay with bonuses

Résumé du poste

Placements24 is seeking a Remote Hospitality Digital Marketing Specialist to drive online presence and guest engagement for a portfolio of luxury hospitality properties. You will develop strategies across SEO, SEM, social media, email marketing and content creation from a home office.

Work independently and collaborate with teams to boost visibility and conversions in South Africa, with focus on Sandton-area properties and beyond.

Qualifications

• Proven experience as a Digital Marketing Specialist, with a strong focus on hospitality or tourism.
• Demonstrable success in managing SEO, SEM, social media marketing, and email campaigns.
• Excellent content creation and copywriting skills.
• Proficiency in analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong understanding of the travel booking journey and consumer behavior.
• Ability to work autonomously and manage projects effectively in a remote setup.

Responsabilités

• Develop and implement digital marketing strategies across SEO, SEM, social media, email, and content.
• Manage and optimize online advertising campaigns to maximize ROI and lead generation.
• Create engaging content for websites, social media, blogs, and newsletters.
• Analyze website traffic and campaign performance to identify trends and opportunities.
• Monitor online brand reputation and engage with customers across digital channels.
• Stay up-to-date with digital marketing trends in hospitality.

Connaissances

SEO

SEM

Social media

Content creation

Email campaigns

Google Analytics

Marketing automation

Outils

Google Analytics

Marketing automation

Description du poste

About the Role

Our client is looking for an innovative and results-oriented Remote Hospitality Digital Marketing Specialist to drive online presence and guest engagement for their portfolio of properties. This fully remote role involves developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation, to attract and retain guests. You will work independently from your home office, collaborating with various teams to enhance brand visibility and conversion rates for establishments located in and around the prestigious Sandton area and beyond. This is a fantastic opportunity for a creative marketer passionate about the hospitality industry.

Key Responsibilities

• Develop and implement effective digital marketing strategies across multiple platforms (SEO, SEM, social media, email, content).
• Manage and optimize online advertising campaigns to maximize ROI and lead generation.
• Create engaging and high-quality content for websites, social media, blogs, and email newsletters.
• Analyze website traffic, campaign performance, and customer data to identify trends and opportunities.
• Monitor online brand reputation and engage with customers across digital channels.
• Stay up-to-date with the latest digital marketing trends and technologies in the hospitality sector.

Requirements

• Proven experience as a Digital Marketing Specialist, with a strong focus on the hospitality or tourism industry.
• Demonstrable success in managing SEO, SEM, social media marketing, and email campaigns.
• Excellent content creation and copywriting skills.
• Proficiency in analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong understanding of the travel booking journey and consumer behavior.
• Ability to work autonomously and manage projects effectively in a remote setup.

Benefits

• Competitive salary with performance bonuses.
• Full-time, remote position offering ultimate flexibility and work-life balance.
• Access to professional development resources and industry training.
• Opportunities to work with a diverse range of hospitality clients.
• Be part of an innovative team driving digital growth in the luxury travel market from anywhere in South Africa .