Digital Communications Specialist

Placements24; Durban; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Hybrid work arrangement

Job summary

Placements24 in Durban offers a flexible hybrid Digital Communications Specialist role. You will develop and execute digital strategies to engage our audience and strengthen online presence, balancing home and office collaboration.

The ideal candidate has 1–3 years of digital marketing or communications experience, strong content creation skills, and proficiency with Canva, social platforms, and analytics tools. This is a dynamic, creative opportunity in a vibrant lifestyle brand.

Qualifications

• Bachelor's degree in Marketing, Communications, or Digital Media.
• 1–3 years of digital marketing or communications experience.
• Proficient with major social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Experience with email marketing is a plus.

Responsibilities

• Develop and manage engaging content for social media, blogs, and websites.
• Create and schedule posts, ensuring brand voice and consistency.
• Monitor channels, respond to comments, and foster community.
• Assist in digital campaigns including email and paid social.
• Track website and social metrics and analyze performance.
• Collaborate with marketing and creative teams on assets.
• Stay updated on digital marketing trends and best practices.
• Support PR by amplifying media coverage online.
• Contribute to website content development and SEO.
• Organize and promote online events and webinars.

Skills

Content creation

Social media management

Audience engagement

Digital storytelling

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Canva

Adobe Spark

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client, a vibrant lifestyle brand, is looking for a creative and detail-oriented Digital Communications Specialist to join their growing team in Durban . This role offers a flexible hybrid work model, allowing you to balance working from home with collaborating in our modern office space. You will play a crucial role in developing and executing digital communication strategies that engage our target audience and enhance our online presence. The ideal candidate possesses a keen understanding of digital platforms, content creation, and audience engagement, with a passion for storytelling and brand building. This is an excellent opportunity to make a significant impact in a dynamic and creative industry, contributing to innovative campaigns that resonate with consumers.

Key Responsibilities

• Develop and manage engaging content for social media platforms, blogs, and company websites.
• Create and schedule social media posts, ensuring brand consistency and tone of voice.
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Assist in the creation of digital marketing campaigns, including email marketing and paid social advertising.
• Track and analyze website traffic and social media performance metrics.
• Collaborate with the marketing and creative teams to develop compelling digital assets.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Support the PR team in amplifying media coverage across digital channels.
• Contribute to the development of website content and SEO strategies.
• Assist in organizing and promoting online events and webinars.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in digital marketing, social media management, or communications.
• Proficiency in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Experience with content creation tools (e.g., Canva, Adobe Spark) and basic graphic design skills.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Understanding of SEO principles and website analytics (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a strong ability to adapt tone for different platforms.
• Ability to multitask, prioritize, and manage time effectively in a hybrid work environment.
• Creative thinking and a passion for digital storytelling.
• Experience with email marketing platforms is a plus.

Benefits

• Our client offers a competitive salary, a comprehensive benefits package including medical aid and a retirement fund, and opportunities for professional growth and development.
• Enjoy a flexible hybrid work arrangement, access to modern office facilities, and contribute to a fun and dynamic company culture.
• This is a fantastic chance to build your career in digital communications in the beautiful city of Durban .