Digital Marketing and PR Manager

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance bonuses

Private medical insurance

Disability coverage

Generous annual leave

Job summary

Placements24 in Cape Town seeks a strategic Digital Marketing and PR Manager to unite online and offline campaigns into a cohesive brand narrative. You will drive awareness, engagement, and lead generation through SEO/SEM, content, social media, and effective media outreach.

The ideal candidate has at least 5 years in digital marketing and PR, strong leadership and analytics, and experience with marketing automation and CRM platforms to optimize ROI across teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• At least 5 years in digital marketing and PR with proven results.
• Strong SEO/SEM, social media, content and email marketing knowledge.
• Solid PR principles and media relations experience.
• Experience with marketing automation and CRM platforms.
• Excellent leadership, PM and analytical skills.

Responsibilities

• Develop and execute integrated digital marketing and PR campaigns.
• Manage online presence: website, social channels, SEO/SEM.
• Oversee PR activities: media outreach, press releases, crisis comms.
• Analyze campaign data and report on metrics.
• Manage budgets to ensure ROI.
• Collaborate with sales, product and design for consistent messaging.

Skills

Digital marketing

Public relations

Leadership

Project management

Analytical skills

CRM platforms

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Marketing automation tools

CRM platforms

Job description

About the Role

Our client is looking for a strategic and results-driven Digital Marketing and PR Manager to lead their communications efforts in Cape Town . This key position will oversee the integration of digital marketing tactics with traditional public relations strategies to build a cohesive and powerful brand narrative. You will be responsible for driving brand awareness, engagement, and lead generation through innovative online and offline campaigns. The ideal candidate possesses a strong understanding of the digital ecosystem and a proven ability to manage PR initiatives that resonate with target audiences in a competitive market.

Key Responsibilities

• Develop and execute integrated digital marketing and PR campaigns aligned with business objectives.


• Manage the company's online presence, including website content, social media channels, and SEO/SEM strategies.


• Oversee all public relations activities, including media outreach, press release distribution, and crisis communications.


• Analyze campaign performance data to optimize strategies and report on key metrics.


• Manage the digital marketing and PR budget effectively, ensuring optimal ROI.


• Collaborate with internal teams (sales, product, design) to ensure consistent brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• Minimum of 5 years of experience in digital marketing and public relations, with demonstrated success.


• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.


• Strong understanding of PR principles and media relations.


• Experience with marketing automation and CRM platforms.


• Exceptional leadership, project management, and analytical skills.

Benefits

• Attractive salary package including performance bonuses.


• Private medical insurance and disability coverage.


• Generous annual leave allowance.


• Opportunities for international travel for industry events.


• A dynamic and growth-oriented company culture in beautiful Cape Town .