Digital Marketing Specialist

Placements24; Paarl; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Paid time off

Professional development

Paarl location

Job summary

Placements24 in Paarl is seeking a skilled Digital Marketing Specialist to join our team in the Western Cape. You will develop and execute digital marketing strategies to boost brand visibility, engagement, and growth.

Responsibilities include managing campaigns across SEO, SEM, social media, email, and display channels, analyzing performance data, and optimizing strategies to meet business goals. A collaborative, data-driven approach is essential.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of digital marketing principles.
• Experience with SEO/SEM, social media, email marketing, and analytics.
• Excellent content creation and copywriting skills.
• Data-driven marketer with analytical abilities.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, social media, email, display).
• Analyze marketing data to identify trends and optimization opportunities.
• Create engaging content for digital platforms with brand consistency.
• Manage social media presence, drive traffic and engagement.
• Collaborate with teams to align marketing with business objectives and launches.

Skills

Digital Marketing

SEO/SEM

Content Creation

Analytics

Copywriting

Teamwork

Tools

Google Analytics

Job description

About the Role

Our client is seeking a skilled and results-driven Digital Marketing Specialist to join their team in Paarl . This role is crucial for developing and executing innovative digital marketing strategies that enhance brand visibility and drive engagement. You will be responsible for managing various online marketing channels, analyzing campaign performance, and optimizing strategies to achieve business goals. This is an excellent opportunity to make a significant impact within a growing company, contributing your expertise to shape its online presence from the beautiful Western Cape Winelands region.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels including SEO, SEM, social media, email, and display advertising.
• Analyze marketing data and campaign performance metrics to identify trends, insights, and areas for optimization.
• Create engaging and relevant content for digital platforms, ensuring brand consistency and messaging alignment.
• Manage the company's social media presence, fostering community engagement and driving traffic.
• Collaborate with internal teams to align digital marketing efforts with overall business objectives and product launches.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong understanding of digital marketing principles.
• Proficiency in SEO/SEM, social media marketing, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Strong analytical and problem-solving abilities, with a data-driven approach to marketing.
• Ability to work effectively both independently and as part of a team in a dynamic environment.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health and retirement benefits.
• Generous paid time off and opportunities for professional development.
• A supportive and collaborative work environment in picturesque Paarl .
• Exposure to innovative marketing strategies and cutting-edge digital tools.