Head of Social Media Strategy (Remote)

Placements24; Stellenbosch; Hybrid; ZAR 2,001,000 - 3,001,000; Full time

Benefits offered by this job

Executive salary

Health & wellness benefits

Stock option plan

Remote work flexibility

Professional development

Job summary

Placements24 is seeking a visionary Head of Social Media Strategy to define and drive a global social media program. This executive role is fully remote and focuses on building scalable initiatives that generate leads, customer acquisition, and strong brand advocacy.

You will lead a distributed team, shape the narrative across platforms, and translate strategy into actionable plans with measurable impact. A strong track record in paid/social analytics and influencer marketing is required.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master's preferred.
• 10+ years of progressive experience in social media marketing, with 5+ years in a leadership role.
• Proven success in developing and implementing large-scale social media strategies with measurable results.
• Expertise in social media analytics and reporting.
• Deep understanding of paid social advertising and influencer marketing.
• Ability to work autonomously in a remote environment.
• Excellent leadership, communication, and presentation skills.

Responsibilities

• Develop and execute a comprehensive global social media strategy aligned with marketing and business objectives.
• Lead and mentor a remote team of social media managers, specialists, and content creators.
• Oversee content across channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• Manage and optimize paid social campaigns to achieve KPIs (reach, engagement, conversion).
• Develop influencer marketing strategies to expand brand reach and credibility.
• Monitor trends, platform updates, and competitor activity with strategic recommendations.
• Establish KPIs and analyze performance data for improvements.
• Manage online community engagement and customer service inquiries.
• Develop crisis communication plans for social media and reputation management.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.

Skills

Leadership

Strategic thinking

Data-driven decisions

Communication

Presentation skills

Remote team management

Brand storytelling

Analytics

Paid social ads

Influencer marketing

Content strategy

Education

Bachelor's degree in Marketing, Communications, or related field

Master's degree preferred

Tools

Hootsuite

Sprout Social

Analytics tools

Job description

About the Role

Our client is seeking an accomplished and visionary Head of Social Media Strategy to lead their global social media presence. This is a fully remote, executive-level position, demanding a strategic thinker with a proven track record of building and scaling impactful social media programs. You will be responsible for defining the overarching social media strategy, driving community engagement, managing brand reputation online, and leveraging social platforms to achieve key business objectives, including lead generation, customer acquisition, and brand advocacy. The ideal candidate possesses deep expertise in social media trends, analytics, paid social advertising, and influencer marketing, coupled with exceptional leadership and communication skills. You will guide a remote team of social media specialists, fostering a culture of innovation, data-driven decision-making, and continuous optimization. This role offers the unique opportunity to shape the social media narrative for a leading organization from anywhere in the world, ensuring consistent brand messaging and maximum impact across all relevant platforms. The ability to translate complex strategies into actionable plans is paramount.

Key Responsibilities

• Develop and execute a comprehensive global social media strategy aligned with overall marketing and business objectives.
• Lead and mentor a remote team of social media managers, specialists, and content creators.
• Oversee the creation and curation of engaging, high-quality content across all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• Manage and optimize paid social advertising campaigns to achieve specific KPIs, including reach, engagement, and conversion.
• Develop and implement influencer marketing strategies to expand brand reach and credibility.
• Monitor social media trends, platform updates, and competitor activities, providing strategic recommendations.
• Establish key performance indicators (KPIs) and regularly analyze social media performance data to measure success and identify areas for improvement.
• Manage online community engagement, respond to comments and messages, and handle customer service inquiries or handle them appropriately.
• Develop crisis communication plans for social media and manage online reputation.
• Collaborate with cross-functional teams, including marketing, communications, product, and sales, to ensure cohesive brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• 10+ years of progressive experience in social media marketing, with at least 5 years in a leadership role managing teams and strategy.
• Proven success in developing and implementing large-scale social media strategies that have driven measurable business results.
• Expertise in social media analytics, reporting, and using data to inform strategy.
• Deep understanding of paid social media advertising platforms and best practices.
• Experience with influencer marketing and community management.
• Exceptional leadership, communication, and presentation skills.
• Ability to work autonomously in a remote environment and manage a globally distributed team.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
• Creative vision and a strong understanding of brand storytelling.

Benefits

• Our client offers a highly competitive executive salary, comprehensive health and wellness benefits, and a generous stock option plan.
• As a fully remote role, you will enjoy unparalleled flexibility and the autonomy to structure your workday.
• We provide opportunities for continuous professional development, access to industry-leading tools, and a collaborative culture that empowers innovation.
• Join a forward-thinking organization where your strategic vision will directly impact global brand perception and success.
• This is an exceptional opportunity for a seasoned social media leader to make a significant mark from anywhere in the world, working with a talented and supportive team.
• The chance to shape and evolve a brand's digital voice is unparalleled.