Remote Senior Social Media Strategist

Placements24; George; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote work with flexible hours

Competitive salary and bonuses

Home office stipend

Professional development opportunities

Global, collaborative team

Job summary

Placements24 seeks a Senior Social Media Strategist to lead our global digital presence from anywhere. This remote-first role demands a visionary marketer who can develop innovative campaigns that engage diverse audiences and drive measurable growth.

You will own the strategy, oversee content across LinkedIn, Twitter, Instagram, Facebook and TikTok, manage paid campaigns, and analyze performance to inform decision-making.

Qualifications

• Proven experience as Social Media Strategist/Manager in a senior role, preferably remote.
• Deep knowledge of major platforms, algorithms, and paid/organic best practices.
• Excellent content creation and copywriting.
• Strong analytical skills to translate data into insights.
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Oversee content creation across LinkedIn, Twitter, Instagram, Facebook and TikTok.
• Manage paid campaigns: budget, targeting, creative, optimization.
• Monitor trends, competitors, and opportunities; assess risks.
• Analyze data and provide actionable reports on engagement and growth.
• Build online communities and foster positive brand sentiment.
• Identify and engage with influencers and brand advocates.
• Stay updated on platforms/features and iterate strategy.

Skills

Strategy development

Content creation

Data analytics

Communication

Independent multitasking

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking an accomplished and visionary Senior Social Media Strategist to lead their digital presence from anywhere in the world. This is a fully remote position, offering the ultimate flexibility for a top-tier marketing professional. You will be at the forefront of shaping our client's online narrative, developing innovative social media campaigns that resonate with global audiences and drive measurable engagement. This role demands a deep understanding of social media platforms, audience behavior, and emerging digital trends. You will be responsible for crafting and executing a cutting-edge social media strategy that enhances brand recognition, fosters community interaction, and directly supports business objectives. As a remote-first organization, we embrace asynchronous communication and empower our team members to thrive in a distributed environment. This is an exceptional opportunity to make a significant impact on a global scale, working with a team that values autonomy, collaboration, and creative excellence. The ideal candidate is a self-starter with a proven track record of success in managing complex social media initiatives.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business goals.
• Oversee the creation and curation of engaging, high-quality content across all relevant social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook, TikTok).
• Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance optimization.
• Monitor social media trends, industry news, and competitor activities to identify opportunities and potential risks.
• Analyze social media data and metrics to provide actionable insights and reports on campaign effectiveness, audience growth, and engagement levels.
• Build and nurture online communities, fostering positive brand sentiment and customer interaction.
• Develop and implement crisis communication plans for social media.
• Collaborate with content creators, designers, and other marketing team members to ensure brand consistency and effective storytelling.
• Identify and engage with relevant influencers and brand advocates.
• Stay abreast of new social media platforms, features, and best practices, continuously iterating on the strategy.

Requirements

• Proven experience as a Social Media Strategist, Social Media Manager, or similar senior role, preferably with remote work experience.
• In-depth knowledge and understanding of major social media platforms, their algorithms, and best practices for organic and paid strategies.
• Excellent content creation, copywriting, and communication skills.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Demonstrated success in managing and growing social media communities.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience developing global social media strategies is a significant advantage.
• Proficiency in using digital marketing software and analytics tools.

Benefits

• Fully remote work arrangement with flexible hours.
• Competitive salary and performance-based bonuses.
• Opportunity to shape the social media strategy for a growing company.
• Professional development and learning opportunities in the digital space.
• Collaborative and supportive international team environment.
• Generous paid time off and holidays.
• Home office stipend to support your remote workspace.
• Regular virtual team events and social activities.
• Access to cutting-edge social media marketing tools and technologies.
• Chance to make a significant impact on brand visibility and customer engagement worldwide.