Lead Social Media Marketing Manager (Remote)

Placements24; Cape Town; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Health coverage

Remote work environment

Professional development

Flexible working hours

Job summary

Placements24 seeks a Lead Social Media Marketing Manager to spearhead our social strategy from a fully remote position. You will define our brand voice, grow engagement, and translate social activity into measurable outcomes.

The ideal candidate is a data-driven storyteller with a track record of scaling social presence and managing cross-functional campaigns with distributed teams.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 6+ years of social media marketing experience with proven brand account management.
• Strong understanding of major platforms, algorithms, and ads best practices.
• Proficiency with social media management tools and analytics platforms.

Responsibilities

• Develop and manage a comprehensive social media strategy aligned with business goals.
• Oversee content creation, scheduling, and publishing across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor trends, engage audiences, and respond professionally to comments and inquiries.
• Plan and execute paid social campaigns, manage budgets, and optimize performance.
• Analyze metrics and KPIs; report on campaign effectiveness and insights.
• Build and nurture online communities, fostering brand loyalty and advocacy.
• Collaborate with marketing, PR, and product teams for consistency and campaigns.
• Stay updated with platform changes and best practices.
• Manage influencer collaborations and partnerships.

Skills

Copywriting

Analytics

Community management

Paid social

Project management

Remote work

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client is looking for an innovative and experienced Lead Social Media Marketing Manager to spearhead our social media strategy from a remote position. This is a fully remote role, allowing you to craft compelling social narratives and manage vibrant online communities without geographical constraints. You will be responsible for defining our brand's voice across all social platforms, driving engagement, and translating social media efforts into measurable business outcomes. The ideal candidate is a creative storyteller, a strategic thinker, and a data-driven marketer with a proven ability to build and scale social media presence. This position offers a unique opportunity to make a significant impact on our brand's digital footprint and work with a passionate, distributed team.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with business goals.
• Oversee all social media content creation, scheduling, and publishing across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media trends, identify opportunities for engagement, and respond to comments and inquiries in a timely and professional manner.
• Develop and execute paid social media campaigns, managing budgets and optimizing for performance.
• Analyze social media metrics and KPIs, providing regular reports on campaign effectiveness and insights.
• Build and nurture online communities, fostering brand loyalty and advocacy.
• Collaborate with internal teams (marketing, PR, product) to ensure brand consistency and integrated campaign execution.
• Stay current with social media platform updates, emerging technologies, and best practices.
• Manage influencer marketing collaborations and partnerships.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• At least 6 years of experience in social media marketing, with a proven track record of managing successful brand accounts.
• Deep understanding of major social media platforms, their algorithms, and best practices for content and advertising.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong copywriting and content creation skills, with an eye for visual aesthetics.
• Excellent analytical and problem-solving abilities.
• Experience in community management and customer engagement.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience with paid social advertising strategies and execution.

Benefits

• A competitive annual salary and performance-based bonuses.
• Full health, dental, and vision coverage.
• Generous vacation and sick leave policies.
• Opportunities for ongoing professional development and training.
• A flexible, fully remote work environment.
• Access to innovative social media tools and resources.
• A collaborative and supportive team culture.