Remote Lead Social Media Manager

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Home office stipend

Remote collaboration tools

Professional development budget

Career growth

Job summary

Placements24 is seeking a visionary Lead Social Media Manager to shape and execute ambitious strategies for multiple brands. This remote-first leadership role demands a strategic thinker who can build a high-performing team and translate data into compelling narratives across platforms.

You will oversee content, analytics, and paid campaigns, mentor remote specialists, and collaborate with clients to amplify brands while driving measurable engagement and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 6+ years in social media management with at least 2 years in leadership.
• Proven success in developing and executing social media strategies for brands.
• Deep understanding of major social platforms, algorithms, and best practices.
• Experience with social media management and analytics tools (Hootsuite, Sprout Social, Brandwatch).
• Excellent copywriting, editing, and visual storytelling skills.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with client brand objectives and marketing goals.
• Oversee content creation, curation, and scheduling across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Lead and mentor a team of social media specialists, fostering a collaborative remote work environment.
• Monitor trends and tools, participate in online conversations.
• Analyze performance metrics, generate reports, and provide actionable insights.
• Manage social media advertising campaigns including budget allocation and tracking.
• Develop crisis communication plans and manage online reputation with stakeholders.
• Stay updated on platform changes to ensure effective strategies.
• Build and maintain relationships with influencers and brand advocates.

Skills

Marketing leadership

Social media strategy

Team leadership

Content strategy

Analytics

Remote team management

Copywriting

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Hootsuite

Sprout Social

Brandwatch

Job description

About the Role

Our client is seeking a visionary and experienced Lead Social Media Manager to join their team in a fully remote capacity. This is a unique opportunity to shape and execute innovative social media strategies for a variety of exciting brands. You will be responsible for developing a cohesive social media presence that resonates with target audiences, drives engagement, and supports overall marketing objectives. As a remote-first leader, you will leverage your expertise to build and manage a high-performing social media function from the ground up, setting the standard for creative excellence and strategic impact. This role requires exceptional leadership, a deep understanding of social media platforms and trends, and the ability to inspire and manage remote teams effectively. You will be instrumental in amplifying our clients' voices across the digital landscape, driving meaningful connections and measurable results, all from the comfort of your home office.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with client brand objectives and marketing goals.
• Oversee the creation, curation, and scheduling of engaging content across all relevant social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Lead and mentor a team of social media specialists, fostering a collaborative and productive remote work environment.
• Monitor social media trends, tools, and applications, and actively participate in relevant online conversations.
• Analyze social media performance metrics, generate detailed reports, and provide actionable insights and recommendations for optimization.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Develop crisis communication plans and manage online reputation in collaboration with client stakeholders.
• Stay abreast of platform updates and algorithm changes to ensure strategies remain effective.
• Build and maintain strong relationships with influencers and brand advocates.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media management, with at least 2 years in a leadership or senior role.
• Proven success in developing and executing impactful social media strategies for brands.
• Deep understanding of major social media platforms, their algorithms, and best practices.
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Brandwatch).
• Excellent copywriting, editing, and visual storytelling skills.
• Strong analytical and reporting skills, with the ability to translate data into strategic recommendations.
• Demonstrated ability to lead and manage remote teams effectively.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with remote colleagues and clients.

Benefits

• Our client offers a competitive salary, performance-based incentives, and comprehensive remote work support.
• This includes a home office stipend, access to cutting-edge remote collaboration tools, and a generous annual leave policy.
• Employees benefit from a dedicated professional development budget for online courses, certifications, and virtual conferences.
• You'll be part of a forward-thinking, globally distributed team that values autonomy, creativity, and impactful work.
• We provide clear pathways for career advancement and the opportunity to make a significant impact on our clients' brands.
• This role is truly remote, offering unparalleled flexibility and work-life balance.