Head of Social Media Strategy (Remote)

Placements24; Cape Town; Hybrid; ZAR 1.200.000 - 2.100.000; Vollzeit

Benefits dieser Stelle

Highly competitive salary for a remote

Comprehensive global health coverage

Home office stipend

Unlimited paid time off

Professional development and virtual培训

Company-provided laptop

Zusammenfassung

Placements24 is seeking a visionary Head of Social Media Strategy to lead our global online presence in a fully remote capacity. You will define the social media vision, build a robust framework, and drive engagement and growth across platforms.

Ideal candidates bring 8+ years in social media marketing with a strong track record in strategy development, community building, and cross-functional collaboration in a tech environment.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 8+ years of experience in social media marketing with strategy focus.
• Proven success in building online communities and campaigns for brands, ideally tech.
• In-depth knowledge of major platforms (LinkedIn, Twitter, Instagram, Facebook, TikTok).
• Strong analytical skills with expertise in social media analytics tools.
• Excellent written and verbal communication with brand voice.
• Experience managing budgets and remote cross-functional teams.
• Able to work independently in a fully remote setting.

Aufgaben

• Develop and implement a comprehensive, long-term social media strategy aligned with overarching brand and business goals.
• Oversee all social media channels, including content creation, scheduling, community management, and performance monitoring.
• Define key performance indicators (KPIs) for social media, track metrics, and provide regular reports with insights and recommendations.
• Manage the social media budget effectively, ensuring optimal allocation of resources for maximum impact.
• Stay abreast of the latest social media trends, platform updates, and emerging technologies, adapting strategies accordingly.
• Foster and grow online communities, engaging with followers and responding to inquiries and comments in a timely and professional manner.
• Collaborate with marketing, communications, and product teams to ensure a cohesive brand message across all platforms.
• Identify and build relationships with key influencers and brand advocates.
• Develop and implement crisis communication plans for social media.
• Lead and mentor a remote social media team or external agencies, ensuring high-quality execution.

Kenntnisse

Social media strategy

Community building

Analytics

Remote work

Ausbildung

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Sprout Social

Hootsuite Analytics

Jobbeschreibung

About the Role

Our client is a leading innovator in the tech industry and is looking for a visionary Head of Social Media Strategy to lead their global online presence. This is a fully remote, impactful role that will define and execute the social media vision for the company. You will be responsible for building and managing a robust social media framework that enhances brand awareness, drives engagement, and supports key business objectives. The ideal candidate possesses a deep understanding of social media platforms, emerging trends, and data-driven strategies to create compelling content and campaigns. This position offers the unique opportunity to shape the voice of a major brand from the comfort of your home office, collaborating with a diverse, international team. We are seeking a strategic thinker with a passion for community building and a proven ability to translate complex ideas into engaging social narratives. Your expertise will be crucial in fostering meaningful connections with our audience and driving measurable growth through strategic social initiatives. This role demands creativity, analytical rigor, and exceptional communication skills to excel in a fully remote setting.

Key Responsibilities

• Develop and implement a comprehensive, long-term social media strategy aligned with overarching brand and business goals.
• Oversee all social media channels, including content creation, scheduling, community management, and performance monitoring.
• Define key performance indicators (KPIs) for social media, track metrics, and provide regular reports with insights and recommendations.
• Manage the social media budget effectively, ensuring optimal allocation of resources for maximum impact.
• Stay abreast of the latest social media trends, platform updates, and emerging technologies, adapting strategies accordingly.
• Foster and grow online communities, engaging with followers and responding to inquiries and comments in a timely and professional manner.
• Collaborate with marketing, communications, and product teams to ensure a cohesive brand message across all platforms.
• Identify and build relationships with key influencers and brand advocates.
• Develop and implement crisis communication plans for social media.
• Lead and mentor a remote social media team or external agencies, ensuring high-quality execution.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 8+ years of experience in social media marketing, with a significant focus on strategy development and execution.
• Demonstrable success in building and managing online communities and executing impactful social media campaigns for brands, preferably in the tech sector.
• In-depth knowledge of major social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook, TikTok) and their respective best practices.
• Strong analytical skills with expertise in social media analytics tools (e.g., Sprout Social, Hootsuite Analytics, native platform insights).
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
• Proven ability to think strategically and translate business objectives into effective social media tactics.
• Experience managing budgets and working with cross-functional teams in a remote environment.
• Demonstrated ability to work independently and proactively in a fully remote setting.
• Must have a reliable internet connection and a dedicated home office space.

Benefits

• Highly competitive salary for a remote position.
• Comprehensive global health coverage.
• Generous home office stipend.
• Unlimited paid time off (within reason and team coordination).
• Opportunities for extensive professional development and virtual training.
• A chance to shape the digital identity of a cutting-edge company.
• Flexible working hours to accommodate global collaboration.
• Company-provided laptop and essential software.