Remote Social Media Marketing Lead

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary & performance bonus

Health benefits

Growth opportunities

Access to industry tools

Collaborative virtual team

Generous paid time off

Job summary

Placements24 is seeking a creative and strategic Remote Social Media Marketing Lead to manage and elevate our brand across all platforms. This fully remote role offers flexibility to work from anywhere and focuses on storytelling, audience growth, and measurable results.

You will develop innovative social media strategies, create engaging content, monitor trends, and collaborate with the marketing team to align campaigns with business objectives.

Qualifications

• Bachelor's degree required.
• Minimum of 4 years in social media marketing with proven strategy development and execution.
• Experience creating engaging content for various platforms.
• Proficiency with social media management tools and analytics platforms.
• Experience in developing and managing paid social media advertising campaigns.
• Strong understanding of social media KPIs and how to measure success.
• Excellent written and verbal communication skills with a creative flair.
• Ability to work independently and thrive in a remote work environment.
• Strong analytical and problem-solving skills.
• Passion for social media and digital marketing trends.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals and audience engagement.
• Create, curate, and manage engaging content across Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Manage the social media content calendar for timely, consistent posting.
• Monitor channels for trends, conversations, and engagement opportunities.
• Respond to comments and inquiries promptly, fostering a positive community.
• Develop and execute paid social campaigns to boost reach, engagement, and conversions.
• Analyze performance metrics and generate regular reports.
• Identify strategies to grow followers and enhance brand loyalty.
• Stay updated on latest trends, platform changes, and best practices.
• Collaborate with marketing, sales, and product teams for integrated campaigns.

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking a creative and strategic Remote Social Media Marketing Lead to manage and elevate their brand presence across all social media platforms. This is a fully remote position, offering the flexibility to work from any location. You will be responsible for developing and executing innovative social media strategies, creating engaging content, fostering community interaction, and driving measurable results in brand awareness, engagement, and lead generation. The ideal candidate is a social media expert with a passion for storytelling, a keen understanding of current trends, and a proven ability to grow social audiences and impact business objectives. You will work collaboratively with the marketing team to ensure social media efforts are integrated with broader marketing campaigns. We are looking for a proactive and data-driven individual who can lead our social media vision and execution entirely from a remote setting. This role is essential for enhancing our client's online voice and connecting with their target audience effectively.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals and target audience engagement.
• Create, curate, and manage engaging and high-quality content (including text, image, and video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Manage the social media content calendar, ensuring timely and consistent posting.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering a positive community.
• Develop and execute paid social media advertising campaigns to increase reach, engagement, and conversions.
• Analyze social media performance metrics (e.g., reach, engagement, follower growth, website traffic) and generate regular reports.
• Identify and implement strategies to grow social media followers and enhance brand loyalty.
• Stay abreast of the latest social media trends, platform updates, and best practices.
• Collaborate with cross-functional teams (e.g., marketing, sales, product) to ensure brand consistency and integrated campaign efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media marketing, with a proven track record of successful strategy development and execution.
• Demonstrated experience in creating engaging content for various social media platforms.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Experience in developing and managing paid social media advertising campaigns.
• Strong understanding of social media KPIs and how to measure campaign success.
• Excellent written and verbal communication skills, with a creative flair.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.
• Strong analytical and problem-solving skills.
• Passion for social media and digital marketing trends.

Benefits

• Fully remote work position, providing excellent work-life balance and flexibility.
• Competitive salary and potential for performance bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and skill development.Access to leading social media marketing tools and resources.
• Collaborative and supportive virtual team environment.
• Generous paid time off.