Senior Social Media Strategist - Remote

Placements24; Pretoria; Híbrido; ZAR 600 000 - 900 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Home office allowance

Internet allowance

Remote work arrangements

Resumo da oferta

Placements24 is recruiting for a forward-thinking e-commerce client to fill a Senior Social Media Strategist role. This fully remote position requires strategic leadership to shape and execute social campaigns, optimize ROI, and drive global brand engagement.

You will oversee content across platforms, manage paid campaigns, and partner with cross-functional teams to deliver measurable business outcomes in a dynamic remote environment.

Qualificações

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 6+ years in social media strategy and digital marketing, e-commerce preferred.
• Proficient with Sprout Social, Hootsuite and Google Analytics.

Responsabilidades

• Develop and manage social media strategies aligned with marketing goals.
• Create engaging content across platforms with consistent voice.
• Define KPIs and monitor performance with analytics tools.
• Manage social media ad campaigns, budgets, targeting, and optimization.
• Engage online communities and respond to comments professionally.
• Collaborate with marketing, sales and product for integrated campaigns.
• Identify influencers and brand advocates to expand reach.
• Analyze competitors to benchmark social media performance.

Conhecimentos

Social media strategy

Digital marketing

Paid social advertising

Analytics

Content creation

Copywriting

Communication skills

Formação académica

Bachelor's degree in Marketing

Ferramentas

Sprout Social

Hootsuite

Google Analytics

Descrição da oferta de emprego

About the Role

Our client, a forward-thinking e-commerce enterprise, is seeking an exceptional Senior Social Media Strategist to join their fully remote team. This role is pivotal in shaping and executing innovative social media strategies that enhance brand visibility, engage target audiences, and drive measurable business outcomes. The ideal candidate possesses a deep understanding of social media ecosystems, emerging trends, and data-driven marketing. As a fully remote position, this role demands exceptional self-discipline, proactive communication, and a collaborative spirit. You will be at the forefront of developing creative campaigns, managing online communities, and leveraging social media analytics to inform strategic decisions. Join a company committed to fostering a dynamic and inclusive remote work culture, where your expertise will directly contribute to our client's continued growth and success in the competitive e-commerce landscape. This is a unique opportunity to make a significant impact on a global scale.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with overall marketing and business objectives.
• Create and curate engaging, high-quality content (text, images, video) across various social media platforms, ensuring brand consistency and voice.
• Define key performance indicators (KPIs) for social media campaigns and regularly monitor, analyze, and report on performance using analytics tools.
• Manage social media advertising campaigns, including budget allocation, audience targeting, ad creation, and performance optimization.
• Engage with online communities, respond to comments and messages in a timely and professional manner, and foster positive brand sentiment.
• Stay abreast of the latest social media trends, platform updates, algorithm changes, and emerging technologies.
• Collaborate with cross-functional teams (marketing, sales, product) to integrate social media efforts with broader campaigns and initiatives.
• Identify and build relationships with influencers and brand advocates to expand reach and credibility.
• Conduct competitive analysis and benchmark social media performance against industry leaders.
• Develop crisis communication plans and manage potential PR issues on social media effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media strategy, management, and digital marketing, with a proven track record in e-commerce.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.) and their respective best practices.
• Demonstrated experience in managing paid social media campaigns and optimizing for ROI.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Proven ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Strategic thinker with a creative and innovative approach to social media marketing.

Benefits

• Our client offers a highly competitive salary, comprehensive health and wellness benefits, opportunities for professional growth and development, and the flexibility of a fully remote work arrangement.
• Employees are provided with the necessary tools and resources to excel in their roles, including allowances for home office setup and internet connectivity.
• We foster a supportive and collaborative virtual environment, with regular team check-ins and opportunities for virtual social engagement.
• Join a company that values your expertise and provides a platform for you to thrive.