Senior Social Media Strategist

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Professional development

Leadership experience

Autonomy to shape strategies

Job summary

Placements24 is seeking a Senior Social Media Strategist to lead and shape advanced social media campaigns for a diverse client portfolio. The role demands a visionary thinker with a proven record of driving engagement, brand growth, and measurable results from remote settings.

You will mentor a team of social media professionals, define strategic direction, and collaborate with cross-functional teams to stay ahead of platform changes and industry trends.

Qualifications

• Master's degree or equivalent in Marketing, Communications, Digital Media, or related field.
• 7+ years of progressive experience in social media strategy and management, with at least 3 years in a senior/leadership role.
• Proven track record of developing and implementing large-scale social media strategies with measurable business results.
• Expertise in social media analytics, reporting tools, and translating data into actionable insights.
• Deep knowledge of major platforms, algorithms, and advertising capabilities.

Responsibilities

• Develop and lead innovative social media strategies aligned with client objectives and brand identity.
• Define audiences, platforms, and content pillars to shape campaigns.
• Oversee creation and curation of high-quality content across channels.
• Analyze campaign performance, trends, and competitive landscapes for optimization.
• Provide strategic guidance and mentorship to social media managers and coordinators.
• Develop and manage social media advertising budgets to optimize ROI.
• Collaborate with cross-functional teams to ensure integrated digital marketing efforts.
• Stay ahead of new platforms, tools, and algorithm changes.

Skills

Social media strategy

Leadership

Analytics & reporting

Content strategy

Team mentoring

Education

Master's degree or equivalent in Marketing/Communications/Digital Media

Job description

About the Role

Our client, a leading digital marketing agency, is actively seeking a highly experienced and visionary Senior Social Media Strategist to lead their social media initiatives. This is a fully remote, career-defining opportunity for a strategic thinker with a proven track record of developing and executing impactful social media campaigns for diverse clients. You will be responsible for shaping the social media vision, setting strategic direction, and mentoring a team of social media professionals. The ideal candidate will possess a deep understanding of the evolving social media landscape, emerging trends, and advanced analytics. Your expertise will be critical in driving engagement, brand growth, and measurable results for our client's portfolio of brands, contributing significantly to their online presence and market share. This role requires a forward-thinking approach and the ability to inspire.

Key Responsibilities

• Develop and lead the execution of innovative social media strategies for a diverse range of clients, aligning with their business objectives and brand identity.
• Define target audiences, identify key platforms, and craft compelling content pillars and campaign narratives.
• Oversee the creation and curation of high-quality, engaging content across various social media channels.
• Analyze campaign performance, social media trends, and competitive landscapes to identify opportunities for optimization and growth.
• Provide strategic guidance and mentorship to social media managers and coordinators.
• Develop and manage social media advertising budgets, ensuring maximum ROI and efficient spend.
• Collaborate with cross-functional teams (creative, PR, paid media) to ensure integrated and cohesive digital marketing efforts.
• Stay ahead of emerging social media platforms, tools, and algorithm changes, recommending adoption where appropriate.
• Build strong relationships with clients, presenting strategies, insights, and performance reports with confidence.
• Champion best practices in social media marketing, community management, and crisis communication.

Requirements

• Master's degree or equivalent experience in Marketing, Communications, Digital Media, or a related field.
• A minimum of 7 years of progressive experience in social media strategy and management, with at least 3 years in a senior or leadership role.
• Demonstrated success in developing and implementing large-scale social media strategies that drive measurable business results.
• Expertise in social media analytics, reporting tools, and a proven ability to translate data into actionable insights.
• In-depth knowledge of all major social media platforms, their algorithms, and advertising capabilities.
• Exceptional strategic thinking, problem-solving, and decision-making skills.
• Outstanding written and verbal communication and presentation skills.
• Experience in managing teams and mentoring junior staff.
• Proficiency in content creation and understanding of design principles.
• Must be comfortable working independently in a remote environment and able to collaborate effectively across distributed teams.

Benefits

• This is a fully remote position offering a highly competitive salary and comprehensive benefits package.
• Our client provides unparalleled opportunities for professional development, leadership experience, and career advancement within a dynamic agency environment.
• You will have the autonomy to shape cutting-edge social media strategies and work with an exciting portfolio of clients.
• The company fosters a culture of innovation, collaboration, and continuous learning, offering a stimulating and rewarding work experience from the comfort of your own home.
• This role is ideal for a seasoned strategist looking for a challenging and impactful remote career.