Remote Social Media Marketing Manager

Placements24; Pretoria; Hybride; ZAR 360 000 - 600 000; Plein temps

Résumé du poste

Placements24 is seeking an experienced Social Media Marketing Manager for a fast-growing international consumer goods brand. This remote-first role oversees strategy across Instagram, Facebook, TikTok, LinkedIn and more, crafting engaging content and driving audience growth.

You will collaborate with marketing and creative teams, manage campaigns, analyze KPIs, and stay ahead of platform trends. The ideal candidate brings 4–6 years of experience, a solid storytelling ability, and a proactive,

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4–6 years in social media marketing with proven campaigns.
• Knowledge of major platforms and analytics tools.
• Experience with social media management tools.
• Strong ad platform knowledge and optimization.
• Excellent content creation and basic design/video editing.
• Ability to analyze data and derive insights.
• Strong communication and community management.
• Remote work ability and time management.

Responsabilités

• Develop, implement, and manage the company's social media strategy across all relevant platforms.
• Create engaging, high-quality, platform-specific content (text, image, video).
• Manage publishing schedules for consistency and timeliness.
• Monitor trends, feedback and competitor activity; respond proactively.
• Engage with online community; respond to comments professionally.
• Plan and execute paid social advertising campaigns with budget oversight.
• Analyze metrics and report on reach, engagement, follower growth, conversions.
• Collaborate with marketing, creative, and product teams for alignment.
• Identify and cultivate relationships with influencers and brand advocates.
• Stay informed on latest tools and algorithm changes.

Connaissances

Social media marketing

Content creation

Analytics

Community management

Paid campaigns

Copywriting

Formation

Bachelor's degree in Marketing

Outils

Hootsuite

Buffer

Sprout Social

Description du poste

About the Role

Our client, a fast-growing international brand in the consumer goods sector, is looking for an experienced and innovative Social Media Marketing Manager to join their team on a fully remote basis. This role is critical for developing and executing a cutting-edge social media strategy that enhances brand visibility, drives engagement, and supports overall marketing objectives. You will be responsible for managing all social media channels, creating compelling content, and fostering a vibrant online community. The ideal candidate is a creative storyteller with a deep understanding of social media trends, platform algorithms, and audience engagement strategies. This is a remote-first position, offering the flexibility to work from any location. We seek a proactive, self-motivated individual who can lead social media initiatives independently while collaborating effectively with internal teams. The company prides itself on a dynamic, innovative culture that encourages experimentation and continuous improvement. You will play a key role in shaping the brand's voice and connection with its audience across platforms like Instagram, Facebook, TikTok, Twitter, and LinkedIn. Your strategic insights and creative execution will be vital to our client's online success and growth.

Key Responsibilities

• Develop, implement, and manage the company's social media strategy across all relevant platforms.
• Create engaging, high-quality, and platform-specific content (text, image, video) that aligns with brand guidelines and campaign objectives.
• Manage social media publishing schedules, ensuring consistent and timely posting.
• Monitor social media channels for industry trends, customer feedback, and competitor activity, responding proactively.
• Build and engage with the online community, responding to comments and messages promptly and professionally.
• Plan and execute paid social media advertising campaigns, including budget management and performance optimization.
• Analyze social media metrics and report on key performance indicators (KPIs) such as reach, engagement, follower growth, and conversion rates.
• Collaborate with marketing, creative, and product teams to ensure social media efforts are integrated with broader campaigns.
• Identify and cultivate relationships with influencers and brand advocates.
• Stay informed about the latest social media tools, best practices, and algorithm changes.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4-6 years of experience in social media marketing, with a proven track record of managing successful social media campaigns.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective analytics tools.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media advertising platforms and campaign optimization.
• Excellent content creation skills, including copywriting and basic visual design/video editing capabilities.
• Proficiency in analyzing social media data and translating insights into actionable strategies.
• Exceptional communication, interpersonal, and community management skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.

Benefits

• Competitive salary and performance incentives.
• Fully remote work environment with flexibility.
• Opportunity to shape the social media presence of a growing international brand.
• Access to online learning and professional development resources.
• Collaborative and supportive remote team culture.
• Generous annual leave allowance.