Head of Performance Marketing: PPC & SEO (Remote)

Blacksmith Agency LLC; Roodepoort; Remote; ZAR 2,463,000 - 3,613,000; Full time

Job summary

Blacksmith Agency LLC seeks a VP of Performance Marketing to lead the PPC and SEO department. You will own channel strategy, budget decisions, and overall performance outcomes as the specialists execute. This is a management seat, not an individual contributor role.

You will set quality standards, review audits, ensure honest client reporting, and drive department hiring plans. Expect strong client-facing responsibilities and collaboration with sales on credible delivery.

Qualifications

• 7+ years across paid media and SEO.
• Experience owning multiple accounts in an agency setting.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.

Responsibilities

• Own the PPC and SEO strategy; determine budget allocation as accounts scale.
• Define quality bar, audits, and reporting standards; hold specialists to them.
• Ensure client results and honest reporting, including GA4 attribution auditing.
• Escalate when an account is at risk; diagnose issues and lead the strategist to fix them.
• Set channel strategy and communicate deliverables to sales.

Skills

Paid media

SEO

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Leadership

Agency experience

Client facing

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency LLC seeks a VP of Performance Marketing to lead the PPC and SEO department. You will own channel strategy, budget decisions, and overall performance outcomes as the specialists execute. This is a management seat, not an individual contributor role.

You will set quality standards, review audits, ensure honest client reporting, and drive department hiring plans. Expect strong client-facing responsibilities and collaboration with sales on credible delivery.