Head of Performance Marketing — PPC & SEO (Remote)

Blacksmith Agency LLC; Pretoria; Remote; ZAR 1,478,000 - 2,135,000; Full time

Job summary

Blacksmith Agency is seeking a Senior Performance Marketing Manager to lead the PPC and SEO functions. You will manage a PPC strategist and an SEO strategist, setting standards, directing budget allocation, and ensuring client success.

This is a management seat focused on strategy and accountability rather than hands-on campaign execution. You will own department performance, client relationships, and the hiring plan for the team within the first quarter.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading teams of strategists.
• Agency experience preferred.
• Strong client-facing communication and reporting.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Set standards for audits, reporting, and client communications.
• Lead hiring and interview process for the department.
• Manage escalation when accounts underperform and speak with clients.

Skills

Paid media leadership

SEO leadership

People management

Client-facing communication

Analytics proficiency

GA4

Google Ads

Tools

Google Ads

GA4

Microsoft Advertising

Search Console

Meta Ads

Job description

Blacksmith Agency is seeking a Senior Performance Marketing Manager to lead the PPC and SEO functions. You will manage a PPC strategist and an SEO strategist, setting standards, directing budget allocation, and ensuring client success.

This is a management seat focused on strategy and accountability rather than hands-on campaign execution. You will own department performance, client relationships, and the hiring plan for the team within the first quarter.