CRM and Lifecycle Marketing Manager

Manpower Group; Gauteng; On-site; ZAR 520,000 - 900,000; Full time

Job summary

ManpowerGroup Malta is seeking an experienced CRM marketer to lead cross-functional lifecycle campaigns. You will design automated journeys, manage lead nurturing programs, and work with sales on lead scoring to boost conversions.

Responsibilities include segmentation, WhatsApp/SMS campaigns, re-engagement efforts, and rigorous performance reporting while upholding POPIA compliance. The role requires 6–10 years in CRM and hands-on experience with major platforms.

Qualifications

• 6–10 years' experience in CRM, lifecycle or email marketing.
• Proven end-to-end lifecycle campaigns across multiple business units.
• Hands-on with HubSpot and/or Salesforce Marketing Cloud.
• Experience with WhatsApp Business messaging and SMS marketing.
• Strong analytics with campaign testing, optimisation and reporting.
• POPIA and data privacy awareness.
• Agency experience is essential.

Responsibilities

• Develop and implement CRM and lifecycle marketing strategies across multiple business units.
• Design, build and manage automated customer journeys and lead nurturing campaigns.
• Collaborate with sales to create lead scoring models and improve conversions.
• Drive audience segmentation and personalised communications.
• Plan and execute WhatsApp and SMS marketing campaigns.
• Develop re-engagement campaigns to retain and convert leads.
• Test and optimise messaging, campaigns and journeys.
• Monitor email deliverability and ensure POPIA compliance.
• Track and report on campaign performance, engagement and revenue impact.

Skills

CRM marketing

Lifecycle campaigns

HubSpot/Salesforce

Data analytics

POPIA compliance

Agency experience

WhatsApp marketing

SMS marketing

Lead scoring

Email marketing

Tools

HubSpot

Salesforce Marketing Cloud

Job description

Key Responsibilities

• Develop and implement CRM and lifecycle marketing strategies across multiple business units.
• Design, build and manage automated customer journeys and lead nurturing campaigns using HubSpot and Salesforce.
• Work closely with sales teams to develop lead scoring models and improve lead-to-customer conversion.
• Drive audience segmentation and personalised marketing communications.
• Plan and execute WhatsApp and SMS marketing campaigns.
• Develop re-engagement and reactivation campaigns to retain and convert existing leads.
• Continuously test and optimise messaging, campaigns and customer journeys.
• Monitor email deliverability and ensure all communications comply with POPIA requirements.
• Track, analyse and report on campaign performance, engagement, conversion rates and revenue impact.

Minimum Requirements

• 6–10 years' experience in CRM, lifecycle or email marketing.
• Proven experience managing end-to-end customer lifecycle campaigns across multiple business units.
• Hands-on experience with HubSpot and/or Salesforce Marketing Cloud.
• Experience with WhatsApp Business messaging and SMS marketing.
• Strong analytical skills, with experience in campaign testing, optimisation and performance reporting.
• Good understanding of POPIA and data privacy requirements.
• Previous agency experience is essential.

Advantageous

• Experience within the higher education or EdTech industry.
• Experience working in a fast-paced, multi-brand marketing environment.

The Ideal Candidate

You are both strategic and execution-focused, with the ability to manage multiple priorities and take ownership of projects from concept through to delivery. You enjoy working in a dynamic environment, are comfortable wearing multiple hats and have a passion for using data, technology and personalised communication to drive measurable business results.