CRM and Lifecycle Marketing Manager

JVR Software; Gauteng; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

JVR Software is seeking a senior CRM marketer to lead lifecycle initiatives across multiple brands. You will design automated journeys, build lead nurturing programs and collaborate with sales on lead scoring to boost conversion.

You will manage segmentation, personalised communications and campaigns across WhatsApp, SMS and email, while ensuring POPIA compliance and rigorous performance reporting.

Qualifications

• Experience designing and implementing end-to-end lifecycle marketing campaigns.
• Proven ability to build automated customer journeys and lead nurturing programs.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop and implement CRM and lifecycle marketing strategies across multiple business units.
• Design, build and manage automated customer journeys and lead nurturing campaigns using HubSpot and Salesforce.
• Collaborate with sales to develop lead scoring models and improve lead-to-customer conversion.
• Drive audience segmentation and personalised marketing communications.
• Plan and execute WhatsApp and SMS marketing campaigns.
• Develop re-engagement and reactivation campaigns to retain and convert leads.
• Continuously test and optimise messaging, campaigns and customer journeys.
• Monitor email deliverability and ensure compliance with POPIA requirements.
• Track, analyse and report on campaign performance, engagement, conversion and revenue impact.
• Hands-on experience with HubSpot and/or Salesforce Marketing Cloud.
• Experience with WhatsApp Business messaging and SMS marketing.

Skills

CRM marketing

Lifecycle marketing

Email marketing

HubSpot

Salesforce Marketing Cloud

Data analysis

POPIA compliance

Lead nurturing

Cross-functional collaboration

Agency experience

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

WhatsApp Business

Job description

• Develop and implement CRM and lifecycle marketing strategies across multiple business units.
• Design, build and manage automated customer journeys and lead nurturing campaigns using HubSpot and Salesforce.
• Work closely with sales teams to develop lead scoring models and improve lead-to-customer conversion.
• Drive audience segmentation and personalised marketing communications.
• Plan and execute WhatsApp and SMS marketing campaigns.
• Develop re-engagement and reactivation campaigns to retain and convert existing leads.
• Continuously test and optimise messaging, campaigns and customer journeys.
• Monitor email deliverability and ensure all communications comply with POPIA requirements.
• Track, analyse and report on campaign performance, engagement, conversion rates and revenue impact.
• 6–10 years’ experience in CRM, lifecycle or email marketing.
• Proven experience managing end-to-end customer lifecycle campaigns across multiple business units.
• Hands-on experience with HubSpot and/or Salesforce Marketing Cloud.
• Experience with WhatsApp Business messaging and SMS marketing.
• Strong analytical skills, with experience in campaign testing, optimisation and performance reporting.
• Good understanding of POPIA and data privacy requirements.
• Previous agency experience is essential.

Advantageous

• Experience within the higher education or EdTech industry.
• Experience working in a fast-paced, multi-brand marketing environment.

The Ideal Candidate

You are both strategic and execution-focused, with the ability to manage multiple priorities and take ownership of projects from concept through to delivery. You enjoy working in a dynamic environment, are comfortable wearing multiple hats and have a passion for using data, technology and personalised communication to drive measurable business results.

Please note that only suitable candidates will be contacted.