Engagement and Optimisation Specialist (Contract)

Afro Ant Consulting (Pty) Ltd; Wes-Kaap; On-site; ZAR 600,000 - 760,000; Full time

Job summary

Afro Ant Consulting (Pty) Ltd is seeking an Engagement and Optimisation Specialist to drive CRM, audience data management, and personalisation across email, SMS, WhatsApp, mobile apps and online channels.

You will collaborate with Martech and development teams to translate requirements into scalable technical solutions, performances insights, and robust campaign delivery. A strong focus on testing, data, and journey optimization is essential.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing or an equivalent combination of education and relevant work experience.
• Experience working with Salesforce Marketing Cloud or similar CRM platforms.
• At least four years of relevant experience.
• Experience designing and coding emails and/ or landing pages.

Responsibilities

• Optimise email, SMS, WhatsApp and mobile app communications, including delivery requirements, technical setups, campaign builds and personalisation activation.
• Create email and campaign templates, including the technical campaign build, audiences, personalisation and supporting data requirements.
• Develop personalised campaign strategies across email, WhatsApp, mobile app and online channels.
• Collaborate with Development and Technology teams, translating campaign and personalisation requirements into technical solutions.
• Work with APIs, data feeds, event tracking and system integrations.
• Create, implement, test and optimise algorithms, decisioning and customer experiences.
• Drive extensive campaign stress testing prior to launch, and analyse campaign results to improve targeting and engagement.
• Analyse reporting and insights to improve customer targeting and engagement.
• Execute end-to-end triggered journey communications, including creation, setup, testing and optimisation.
• Develop and maintain data and reporting outputs to support CRM and personalisation activities.
• Collaborate with stakeholders to define data requirements for campaigns, audiences, journeys and reporting.
• Strong hands-on understanding of Salesforce Marketing Cloud and similar platforms.
• Ability to leverage the full Salesforce Marketing Cloud suite and relevant scripting languages to deliver dynamic personalisation.
• Ability to translate business requirements into practical Martech solutions.
• Ability to work across the full technical lifecycle.

Skills

SQL

APIs

Salesforce Marketing Cloud

Campaign builds

Journey optimisation

Data analysis

QA testing

Power BI

Cross-functional collaboration

Data management

Education

Bachelor’s degree in Marketing

Relevant work experience

Tools

Salesforce Marketing Cloud

Power BI

Job description

The Engagement and Optimisation Specialist is responsible for the optimisation, technical build and delivery of customer engagement and personalisation across email, WhatsApp, mobile app and online channels, including landing pages.

This role sits within the Marketing Technology (MarTech) space and requires a combination of Customer Relationship Management (CRM) strategy, audience and data management, experimentation, technical campaign builds, journey optimisation and performance analysis.

The specialist will also provide support to Deployment Specialists, helping to ensure high-quality campaign delivery while using data, testing and customer insights to improve engagement, personalisation, conversion and overall Customer Relationship Management performance.

Key Responsibilities

• Optimise email, Short Message Service (SMS), WhatsApp and mobile app communications, including delivery requirements, technical setups, campaign builds and personalisation activation.
• Create email and campaign templates, including the technical campaign build, audiences, personalisation and supporting data requirements.
• Develop personalised campaign strategies across email, WhatsApp, mobile app and online channels.
• Collaborate with the Development and Technology teams, working closely with developers to translate campaign and personalisation requirements into technical solutions, support implementation, troubleshoot issues and ensure campaigns are delivered successfully across Customer Relationship Management and digital/direct marketing channels.
• Work with Application Programming Interfaces (APIs), data feeds, event tracking and system integrations.
• Create, implement, test and continuously optimise algorithms, decisioning and customer experiences.
• Drive extensive campaign stress testing prior to launch, and analyse campaign results to improve customer targeting, personalisation and engagement.
• Ensure solutions are technically robust, scalable and aligned with Marketing Technology architecture and standards.
• Create, manage and optimise audience segments, targeting logic and supporting data structures across relevant platforms, using Structured Query Language (SQL) and/or scripting.
• Analyse reporting and insights across systems, translating data into actionable optimisation opportunities.
• Execute end-to-end triggered journey communications, including the creation, setup, testing and optimisation of relevant customer journeys.
• Develop and maintain data and reporting outputs required to support Customer Relationship Management and personalisation activities.
• Collaborate with stakeholders to define and fulfil data requirements for campaigns, audiences, journeys and reporting.
• Strong hands‑on understanding of Salesforce Marketing Cloud and similar Customer Relationship Management and personalisation platforms.
• Ability to leverage the full Salesforce Marketing Cloud suite and relevant scripting languages to deliver highly dynamic and personalised customer engagement solutions.
• Ability to translate business requirements into practical Marketing Technology solutions.
• Ability to work across the full technical lifecycle, from requirements gathering through to build, testing, deployment and production.
• Ability to build complex automations and customer journeys.
• Strong understanding of customer journeys, lifecycle engagement and personalisation.
• Ability to develop complex audience and segmentation logic.
• Strong understanding of technical specifications, data flows, integrations and system dependencies.
• Understanding of Application Programming Interfaces, event tracking, integrations and structured data.
• Strong Structured Query Language and data manipulation capabilities, with the ability to identify and resolve data issues and discrepancies.
• Strong troubleshooting and root‑cause analysis skills.
• Strong understanding of Quality Assurance (QA) and testing processes, with the ability to ensure solutions are thoroughly tested prior to deployment.
• Ability to compile and analyse performance data and metrics and make informed decisions regarding campaign direction based on that analysis.
• Ability to create and interpret email tracking data and campaign performance reports, with experience using reporting tools such as Microsoft Power BI.
• Strong analytical and quantitative thinking, with a data‑driven approach to decision‑making.
• Deep understanding of email marketing best practices.
• Innovative, test‑and‑learn mindset, with the ability to challenge conventional approaches and identify new opportunities.
• Proven track record in problem resolution and the successful completion of complex projects.
• Ability to communicate effectively with both technical and non-technical stakeholders.
• Ability to work effectively with cross‑functional teams across an organisation.
• Strong organisational skills and exemplary attention to detail.
• Ability to work independently, multitask and prioritise a high volume of projects and tasks simultaneously.
• Ability to perform under pressure, work within tight deadlines and adapt to changing priorities.

Qualifications, Experience, Skills and Knowledge

• Bachelor’s degree in Marketing, Digital Marketing or an equivalent combination of education and relevant work experience.
• Experience working with Salesforce Marketing Cloud or similar Customer Relationship Management platforms.
• At least four years of relevant experience.
• Experience designing and coding emails and/ or landing pages.
• Strong ability to interpret and analyse information.
• Knowledge of developing custom Application Programming Interface (API) integrations would be advantageous.
• Strong personal computer literacy, including intermediate to advanced proficiency in Microsoft Excel, PowerPoint, Word and Outlook.