Head of Digital Marketing - Retail E-commerce

Placements24; Gqeberha; Hybrid; ZAR 1,523,000 - 2,538,000; Full time

Benefits offered by this job

Base salary + bonuses

Stock options

Home office stipend

Flexible working hours

Leadership development

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead our online retail growth from a remote-first hub. You will shape and execute data-driven strategies across SEO, SEM, social, email, content and affiliates to drive acquisition, engagement and revenue while guiding a high‑performing global team.

You will own the budget, analytics, CRO and UX optimization; collaborate with ecommerce, product and sales; report insights to senior leadership; stay ahead of trends and innovate to

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• MBA or Master's degree preferred.
• 10+ years in digital marketing with 5+ in senior leadership in e-commerce/retail.
• Proven success with data-driven strategies increasing online sales and brand awareness.
• Deep knowledge of major digital channels and analytics platforms.

Responsibilities

• Develop and implement innovative digital marketing strategies aligned with business objectives.
• Oversee SEO, SEM, social media, email marketing, content and affiliate programs.
• Manage and optimize the digital marketing budget to maximize ROI and KPIs.
• Analyze campaign performance data and provide data-driven recommendations.
• Lead and mentor a remote digital marketing team.
• Stay ahead of trends and collaborate with cross-functional teams.
• Oversee website content strategy, UX and CRO.
• Manage relationships with external agencies and technology partners.
• Report on performance to senior leadership with actionable insights.

Skills

Digital marketing strategy

Leadership

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

CRO

UX optimization

A/B testing

Marketing automation

CRM

Education

Bachelor's degree in Marketing, Business, Communications

MBA or Master's degree

Tools

Google Analytics

Google Ads

CRM systems

Marketing automation tools

Job description

About the Role

Our client, a visionary leader in online retail, is seeking an experienced and strategic Head of Digital Marketing to spearhead their digital growth initiatives from a fully remote position. This is a leadership role responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and sales across all online channels. You will be at the forefront of leveraging data-driven insights to optimize campaigns, enhance brand visibility, and achieve ambitious growth targets. The ideal candidate is a forward-thinking digital marketing expert with a proven track record of success in e-commerce, exceptional analytical skills, and the ability to lead and inspire a remote team. This role demands a deep understanding of SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. You will have the autonomy to shape the digital presence of our client, driving innovation and delivering significant ROI. This remote-first position allows you to work from anywhere, contributing to a globally recognized brand.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing strategies aligned with business objectives.
• Oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, content creation, and affiliate programs.
• Manage and optimize the digital marketing budget to maximize ROI and achieve key performance indicators (KPIs).
• Analyze campaign performance data, generate insights, and make data-driven recommendations for continuous improvement.
• Lead and mentor a high-performing remote digital marketing team, fostering a culture of collaboration and innovation.
• Stay abreast of the latest digital marketing trends, technologies, and best practices to ensure our client remains competitive.
• Collaborate with cross-functional teams, including e-commerce, product development, and sales, to ensure cohesive marketing efforts.
• Oversee website content strategy, user experience (UX), and conversion rate optimization (CRO).
• Manage relationships with external agencies and technology partners.
• Report on digital marketing performance to senior leadership, providing clear insights and strategic recommendations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or Master's degree preferred.
• Minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a senior leadership role within e-commerce or retail.
• Proven success in developing and executing data-driven digital marketing strategies that have significantly increased online sales and brand awareness.
• In-depth knowledge of all major digital marketing channels and analytics platforms (e.g., Google Analytics, Google Ads, social media ad platforms).
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong leadership and team management abilities, with experience managing remote teams.
• Excellent communication, presentation, and interpersonal skills.
• Experience with A/B testing, CRO, and UX optimization.
• Proficiency in marketing automation tools and CRM systems.

Benefits

Our client offers an executive-level compensation package, including a competitive base salary, performance bonuses, stock options, a generous home office stipend, flexible working hours, and significant opportunities for professional growth and leadership development within a thriving remote-first organization.