Digital Marketing Strategist - Retail Focus

Placements24; Stellenbosch; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Fully remote role

Competitive salary

Professional growth opportunities

Résumé du poste

Placements24 is seeking a Digital Marketing Strategist to lead remote-first online campaigns for a dynamic retail brand. You will own strategy across SEO, SEM, social, email, and content to drive acquisition, engagement, and sales. Working independently, you will analyze performance data, report ROI, and optimize budgets. Collaboration with marketing, sales and ecommerce teams will ensure a cohesive brand message and maximum ROI.

Qualifications

• 5-7 years of digital marketing strategy development and execution in retail or ecommerce.
• Proven track record across SEO, SEM, social media, and email campaigns.
• Strong analytical skills and data-driven decision making.
• Experience with CMS and marketing automation is a plus.

Responsabilités

• Lead development and execution of a cohesive digital marketing strategy.
• Manage and optimize channels: SEO, PPC, social, email, content.
• Analyze campaign data and report ROI with actionable insights.
• Collaborate with marketing, sales and ecommerce teams for cohesive branding.
• Stay current with digital marketing trends and tools.
• Oversee budget allocation across channels.

Connaissances

Digital marketing strategy

SEO

PPC advertising

Content marketing

Analytics & reporting

Formation

Bachelor's degree in Marketing, Communications, Digital Media or related field

Outils

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Description du poste

About the Role

Our client, a dynamic retail brand, is seeking an experienced Digital Marketing Strategist to lead their online marketing efforts from a remote-first perspective. This role is central to driving online customer acquisition, engagement, and sales growth through innovative digital campaigns. The Strategist will be responsible for developing, executing, and optimizing comprehensive digital marketing plans across various channels, including SEO, SEM, social media, email marketing, and content marketing. This is a fully remote position, ideal for a data-driven and creative professional who can excel in an independent work environment. You will work closely with the marketing, sales, and e-commerce teams to ensure a cohesive brand message and maximize ROI on all digital initiatives. The goal is to enhance online visibility, drive qualified traffic, and convert visitors into loyal customers.

Key Responsibilities

• Develop and implement a cohesive digital marketing strategy aligned with the company's retail objectives and brand identity.
• Manage and optimize all digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content creation.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Create and manage engaging content for various digital platforms, ensuring brand consistency and compelling storytelling.
• Analyze campaign performance data using tools like Google Analytics, SEMrush, and social media insights to measure effectiveness and ROI.
• Develop detailed reports on campaign performance, providing actionable insights and recommendations for optimization.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources across channels.
• Collaborate with the e-commerce team to drive traffic and conversions on the company website.
• Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
• Manage relationships with external agencies or partners as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5-7 years of proven experience in digital marketing strategy development and execution, with a strong focus on the retail sector.
• Demonstrated success in managing and optimizing SEO, SEM, social media, and email marketing campaigns.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush).
• Experience with content management systems (CMS) and marketing automation platforms is a plus.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Strong creative and copywriting skills, with the ability to develop engaging marketing content.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• A proactive mindset and a passion for digital marketing innovation.

Benefits

This position offers a competitive salary, performance incentives, and a comprehensive benefits package. As a fully remote role, it provides exceptional flexibility and work-life balance. Our client offers opportunities for professional growth, continuous learning, and the chance to make a significant impact on the digital presence of a leading retail brand. Join a forward-thinking team and help shape the future of online engagement for our customers.