Digital Marketing & E-commerce Manager

Placements24; Gqeberha; Hybrid; ZAR 1,523,000 - 2,369,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Generous paid time off

Professional development opportunities

Flexible remote work environment

Job summary

Placements24 seeks a highly skilled Digital Marketing & E-commerce Manager to lead a fully remote online retail initiative. You will strategize and execute digital campaigns across SEO, SEM, email, social media, and e-commerce platform management to drive online revenue and improve the customer experience.

In this remote leadership role, you will manage a global budget, mentor a remote team, collaborate with product, content, and analytics teams, and stay ahead of evolving trends to deliver

Qualifications

• 5+ years of progressive experience in digital marketing and e-commerce management.
• Proven ROI-driven campaigns and growth track record.
• Expertise across SEO, SEM, social media, content and email marketing.
• Hands-on experience with Shopify Plus, Magento or BigCommerce.
• Strong analytical, leadership and remote-team management skills.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive traffic, conversions, and customer acquisition.
• Manage paid advertising campaigns (SEM, social ads) to maximize ROI and KPIs.
• Oversee SEO efforts to improve organic rankings and visibility.
• Lead social media and content strategies to build brand awareness.
• Develop and run email campaigns with segmentation and automation.
• Oversee the e-commerce platform, UX, and CRO initiatives.
• Analyze performance data and deliver actionable insights to stakeholders.
• Collaborate with creative, product, and analytics teams on campaigns.
• Stay ahead of digital marketing trends and best practices.
• Manage budget and forecast spend for digital campaigns.
• Mentor a remote digital marketing team and foster collaboration.

Skills

Digital marketing

E-commerce management

SEO

SEM

Social media marketing

Email marketing

Analytics

Leadership

Education

Bachelor's degree in Marketing or related field

Master's degree is a plus

Tools

Shopify Plus

Magento

BigCommerce

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leader in innovative online retail solutions, is seeking a highly skilled and strategic Digital Marketing & E-commerce Manager to lead their remote operations. This position is pivotal in driving online revenue growth, enhancing brand visibility, and optimizing the digital customer experience. As a fully remote role, you will be instrumental in shaping and executing comprehensive digital marketing strategies across various online channels. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, email marketing, and e-commerce platform management. You will work closely with cross-functional teams to ensure cohesive campaign execution and achieve ambitious growth targets. This is a unique opportunity to make a significant impact on a company's digital footprint from a remote location, driving innovation and customer engagement.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to drive qualified traffic, conversions, and customer acquisition.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI and achieve key performance indicators (KPIs).
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website visibility.
• Manage social media presence and content strategy across relevant platforms to build brand awareness and engage with the target audience.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Oversee the e-commerce platform, including website performance, user experience, and conversion rate optimization (CRO).
• Analyze digital marketing performance data, generating regular reports with insights and actionable recommendations for improvement.
• Collaborate with creative teams to develop compelling digital assets and campaign materials.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and adapt strategies accordingly.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor a remote digital marketing team, fostering a culture of collaboration and continuous improvement.

Requirements

• Minimum of 5 years of progressive experience in digital marketing and e-commerce management.
• Proven track record of developing and executing successful digital marketing campaigns that drive significant ROI.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• In-depth knowledge of e-commerce platforms (e.g., Shopify Plus, Magento, BigCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic actions.
• Excellent leadership, communication, and project management skills, essential for managing a remote team.
• Experience in budget management and financial forecasting for digital marketing initiatives.
• Ability to thrive in a fast-paced, remote work environment and manage multiple priorities effectively.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• Must have a reliable internet connection and a dedicated home office space for this remote role.

Benefits

This is a fully remote position offering a highly competitive executive salary, bonus opportunities, and long-term incentives. Our client provides top-tier health, dental, and vision insurance coverage. Employees benefit from a generous paid time off policy and company-sponsored professional development opportunities, including conferences and advanced training. You will have the autonomy to lead digital strategy for a growing company and contribute directly to its success. Join a forward-thinking organization that champions remote work and offers a flexible work environment. Participate in virtual team-building activities and enjoy a collaborative online culture. This role provides the opportunity to shape the future of online retail marketing from anywhere.