Digital Marketing Lead

Placements24; Gqeberha; Hybrid; ZAR 1,994,000 - 2,991,000; Full time

Benefits offered by this job

Fully remote work

Health insurance

Professional development budget

Competitive salary

Job summary

Placements24 is seeking a Digital Marketing Lead to drive comprehensive online marketing strategies in a fully remote capacity. You will lead a remote team, develop innovative digital initiatives, and align campaigns with business objectives to boost brand visibility and customer acquisition.

The role requires 7+ years in digital marketing, including 3+ years in leadership, with demonstrated success inSEO/SEM, social media, email marketing, and analytics.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years in digital marketing with 3+ years in leadership.
• Proven success with large-scale digital campaigns and analytics.

Responsibilities

• Develop and oversee digital marketing strategies across channels.
• Lead and mentor a remote team of specialists.
• Analyse performance and optimize campaigns with data.
• Stay updated on trends and best practices.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.

Skills

Leadership

Analytics

SEO/SEM

Social media

Email marketing

Content strategy

Remote work

Communication

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is seeking an experienced and visionary Digital Marketing Lead to drive their online marketing efforts in a fully remote capacity. This role is crucial for developing and executing innovative digital strategies that enhance brand visibility, drive customer acquisition, and foster engagement across all digital touchpoints. You will lead a remote team, leveraging cutting-edge tools and analytics to achieve key marketing objectives. This is a unique opportunity for a seasoned digital marketer to shape the future of our client's online presence from anywhere, contributing significantly to their growth and market leadership.

Key Responsibilities

• Develop and oversee the implementation of comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimise paid advertising campaigns across various platforms (Google Ads, social media ads) to achieve target KPIs.
• Analyse website traffic, campaign performance, and user behaviour using analytics tools to drive data-informed decisions.
• Lead and mentor a remote team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of latest digital marketing trends, technologies, and best practices to ensure continuous innovation.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and customer experience across all digital channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of successfully developing and executing large-scale digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, email marketing automation, and content strategy.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership, communication, and project management skills, particularly in a remote setting.

Benefits

• Exceptional salary package, reflecting the senior nature of the role.
• Fully remote work arrangement, offering maximum flexibility and autonomy.
• Premium health, dental, and vision insurance coverage.
• Significant budget for professional development, conferences, and training.
• Opportunity to lead impactful digital initiatives for a growing organization.