Head of Digital Marketing

Placements24; Stellenbosch; Sur place; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Competitive salary & bonuses

Health, dental, and vision insurance

Work-from-home stipend

Technology allowance

Unlimited PTO

Flexible remote hours

Résumé du poste

Placements24 is seeking a visionary Head of Digital Marketing to lead the online presence and marketing initiatives. This fully remote role will develop and execute comprehensive digital strategies, driving brand awareness, website traffic, and high-quality leads across SEO, SEM, content, social media, and email campaigns.

You will manage a remote team, leverage data-driven decision making, and continuously optimize campaigns for ROI while staying ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; Master's preferred.
• 7+ years in digital marketing with 3+ years in a leadership role.
• Proven success in developing and executing digital campaigns.
• Experience with SEO/SEM, content marketing, social media and email automation.
• Strong analytics skills and familiarity with marketing analytics platforms.

Responsabilités

• Develop and implement a cutting-edge digital marketing strategy aligned with business goals.
• Oversee all digital channels: SEO, SEM, content, social media and email marketing.
• Manage paid advertising campaigns across platforms for maximum ROI.
• Analyze website traffic and user behavior; provide actionable insights.
• Lead and mentor a remote team of digital marketing specialists.
• Stay ahead of trends to maintain a competitive edge.

Connaissances

Digital marketing

Leadership

SEO

SEM

Content marketing

Social media

Email automation

Analytics

Google Analytics

Formation

Bachelor's degree in Marketing or related field

Master's preferred

Outils

Marketing automation tools

Google Analytics (tool)

Description du poste

About the Role

Our client is looking for an innovative and strategic Head of Digital Marketing to lead their online presence and marketing initiatives. This fully remote role will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate qualified leads. You will manage all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a visionary leader with extensive experience in leveraging digital channels to achieve business objectives and can effectively lead a remote team to success, fostering a culture of data-driven decision-making and continuous optimization.

Key Responsibilities

• Develop and implement a cutting-edge digital marketing strategy aligned with business goals.
• Oversee all digital marketing channels, including SEO, SEM, content, social media, and email marketing.
• Manage and optimize paid advertising campaigns across various platforms for maximum ROI.
• Analyze website traffic and user behavior, providing insights and recommendations for improvement.
• Lead and mentor a remote team of digital marketing specialists, fostering collaboration and high performance.
• Stay abreast of the latest digital marketing trends and technologies to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; Master's preferred.
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing successful digital marketing campaigns.
• Expertise in SEO, SEM, content marketing, social media marketing, and email automation tools.
• Strong analytical skills and experience with marketing analytics platforms (e.g., Google Analytics).
• Demonstrated ability to lead and manage remote teams effectively.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Generous work-from-home stipend and technology allowance.
• Unlimited paid time off and flexible remote working hours.
• Opportunity to shape the digital future of a growing company from anywhere.