Head of Digital Marketing Strategy

Placements24; Mbombela (Nelspruit); Hybride; ZAR 900 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Health insurance

Bonuses and annual incentives

Flexible hours and location freedom

Home office setup budget

Professional development budget

Lead remote marketing team from ground

Résumé du poste

Placements24 is partnering with a rapidly expanding e-commerce business to appoint a Head of Digital Marketing Strategy. This senior leadership role is remote, overseeing multi-channel campaigns and driving growth through data-driven insights.

The ideal candidate has 7+ years in digital marketing with a strategic track record, strong analytics, and experience leading remote teams. You will shape the company’s digital vision, manage budgets, and collaborate with sales and product to optimize

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business Administration or related field.
• 7+ years in digital marketing with 3+ years in strategic leadership.
• Proven ability to develop and execute integrated digital campaigns.
• Strong knowledge of SEO, SEM, social media, email marketing and content strategy.
• Experience with analytics tools and marketing tech stacks.

Responsabilités

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Oversee SEO, SEM, social media, email marketing, content marketing and paid ads.
• Drive lead generation and customer acquisition through digital campaigns.
• Enhance brand awareness and online reputation across platforms.
• Analyze campaign performance and provide optimization insights.
• Manage budgets and allocate resources for maximum ROI.
• Lead and mentor a remote digital marketing team.
• Stay abreast of latest trends and technologies; collaborate with sales/product.

Connaissances

Strategic leadership

Digital marketing

SEO

SEM

Content marketing

Email marketing

Analytics

Campaign management

Formation

Bachelor's degree in Marketing

Master's degree (plus)

Outils

Google Analytics

Adobe Analytics

Marketing automation platforms

CRM systems

Description du poste

About the Role

Our client, a rapidly expanding e-commerce business, is seeking an innovative and strategic Head of Digital Marketing Strategy to spearhead their online presence and growth from a remote location. This senior leadership role requires a visionary individual with a proven track record in developing and executing successful digital marketing campaigns across multiple channels. The Head of Digital Marketing Strategy will be responsible for defining the company's overall digital marketing vision, driving lead generation, increasing brand awareness, and optimizing customer acquisition strategies. You will lead a dynamic team of digital marketing professionals, fostering a data-driven approach to campaign management and performance analysis. This is an exceptional opportunity to shape the digital future of a growing company and to work autonomously in a fully remote setting. We are looking for a results-oriented leader who can leverage cutting-edge digital marketing techniques to achieve ambitious business goals.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Drive lead generation and customer acquisition through effective digital campaigns.
• Enhance brand awareness and online reputation across digital platforms.
• Analyze marketing campaign performance data and provide actionable insights for optimization.
• Manage the digital marketing budget and allocate resources effectively.
• Lead, mentor, and develop a high-performing remote digital marketing team.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with other departments (e.g., sales, product) to ensure integrated marketing efforts.
• Develop and manage A/B testing strategies to optimize campaign performance.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
• Proven experience in developing and executing successful integrated digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership, communication, and project management skills.
• Experience managing budgets and team performance in a remote setting.
• Proficiency in marketing automation platforms and CRM systems.
• Creative thinking and problem-solving abilities.
• Must be self-motivated, disciplined, and able to work effectively in a fully remote environment.

Benefits

• An attractive annual salary of R .
• Comprehensive health insurance package.
• Performance-based bonuses and annual incentives.
• Flexible working hours and location independence.
• Generous allowance for home office setup and equipment.
• Professional development opportunities and budget for training.
• Opportunity to lead and build a remote marketing team from the ground up.
• Access to cutting-edge digital marketing tools and platforms.