Head of Social Media & E-commerce Growth

Placements24; Cape Town; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote position

Executive compensation package

Equity options

Health benefits

Paid time off

Professional development budget

Job summary

Placements24 is seeking a visionary Head of Social Media & E-commerce Growth to lead our digital presence from a fully remote position. You will craft and execute a holistic growth plan to boost online sales, brand awareness, and customer engagement across all digital touchpoints.

The ideal candidate has 7+ years in digital marketing, proven leadership, and deep expertise in Shopify/WooCommerce, paid social, analytics, and CRM.

Qualifications

• Minimum of 7 years of experience in digital marketing, with emphasis on social media strategy and e-commerce growth.
• Proven leadership experience managing remote teams.
• Expertise in paid social campaigns across multiple platforms.
• Deep understanding of Shopify, WooCommerce, analytics tools, and CRM systems.
• Strong strategic thinking, analytical, and communication skills.
• Ability to manage large budgets and deliver measurable ROI.

Responsibilities

• Define and execute the overarching social media and e-commerce growth strategy.
• Lead content strategies across key social platforms, tailored for e-commerce conversion.
• Oversee paid social advertising, including budget allocation, campaign optimization, targeting, and ROI analysis.
• Analyze data from social, website analytics, and sales platforms to identify growth opportunities and inform decisions.
• Manage and mentor a remote team of social media and digital marketing specialists.
• Develop and manage partnerships with influencers, affiliates, and other online entities.
• Drive customer acquisition and retention through social media and e-commerce tactics.
• Monitor market trends and competitors to maintain a competitive edge.
• Collaborate with product, sales, and customer service for a seamless customer experience.
• Report on KPIs to senior leadership with strategic recommendations.

Skills

Digital marketing leadership

Paid social campaigns

Analytics

E-commerce growth

Team leadership

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

MBA or advanced degree (nice-to-have)

Tools

Shopify

WooCommerce

Google Analytics

CRM systems

Job description

About the Role

Our client is searching for a visionary Head of Social Media & E-commerce Growth to lead their digital presence. This pivotal role, operating entirely remotely, requires a strategic leader adept at merging cutting-edge social media tactics with robust e-commerce strategies. You will be responsible for developing and executing a holistic digital growth plan that significantly enhances online sales, brand awareness, and customer engagement across all digital touchpoints. This position demands a deep understanding of the e-commerce landscape, social media trends, performance marketing, and a proven ability to manage and inspire a remote team. If you are passionate about driving exponential growth through innovative digital strategies and have a knack for data-driven decision-making, this is an exceptional opportunity to shape the future of a dynamic online business.

Key Responsibilities

• Define and execute the overarching social media and e-commerce strategy to achieve ambitious growth targets.
• Lead the development and implementation of engaging content strategies across key social media platforms, tailored for e-commerce conversion.
• Oversee all aspects of paid social advertising, including budget allocation, campaign optimization, targeting, and performance analysis to maximize ROI.
• Analyze comprehensive data sets from social media, website analytics, and sales platforms to identify growth opportunities and inform strategic decisions.
• Manage and mentor a remote team of social media and digital marketing specialists, fostering a collaborative and high-performance culture.
• Develop and manage strategic partnerships with influencers, affiliates, and other relevant online entities.
• Drive customer acquisition and retention initiatives through effective social media and e-commerce tactics.
• Monitor market trends, competitor activities, and emerging technologies to maintain a competitive edge.
• Collaborate closely with cross-functional teams (product, sales, customer service) to ensure a seamless customer experience and integrated marketing efforts.
• Report on key performance indicators (KPIs) to senior leadership, providing strategic recommendations for continuous improvement.

Requirements

• Minimum of 7 years of experience in digital marketing, with a strong emphasis on social media strategy and e-commerce growth.
• Proven experience in a leadership role, managing teams and driving significant business results.
• Extensive expertise in developing and executing successful paid social media campaigns across multiple platforms.
• Deep understanding of e-commerce platforms (e.g., Shopify, WooCommerce), analytics tools (e.g., Google Analytics), and CRM systems.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership qualities with the ability to motivate and manage a remote team effectively.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
• Demonstrated ability to manage large budgets and deliver measurable ROI.
• Proficiency in SEO/SEM principles and their integration with social media and e-commerce strategies.

Benefits

This is a fully remote position offering the ultimate flexibility. Our client provides a highly competitive executive compensation package, including a generous base salary, performance-driven bonuses, and equity options. You will receive comprehensive health benefits, generous paid time off, and a professional development budget to support your continued growth. Join an innovative and forward-thinking company that is committed to fostering a positive and inclusive remote work environment. You'll have the opportunity to lead impactful initiatives and make a substantial contribution to the company's success while enjoying excellent work-life balance.