Head of Digital Marketing

Placements24; Upington; Hybrid; ZAR 2,030,000 - 3,384,000; Full time

Benefits offered by this job

Executive-level compensation package

Health, dental, vision, and life保险

Generous PTO and parental leave

Flexible remote work arrangements

Equity options and growth development

Job summary

Placements24 is seeking a Head of Digital Marketing to lead its global digital strategy in a fully remote capacity. The role requires strategic oversight across SEO, SEM, social, content, email, and affiliate marketing, with accountability for budgets and performance.

You will build and mentor a high-performing team, partner with executives, and drive growth while keeping brand consistency. This senior leadership position offers executive compensation, equity options, and significant

Qualifications

• Master's degree in Marketing, Business Administration, or related field; MBA preferred.
• 10+ years in digital marketing leadership roles with a strong track record of growth.
• Extensive experience managing large digital marketing budgets and teams.
• Deep expertise across all major digital marketing channels (SEO, SEM, Social Media, Content, Email, Affiliate, etc.).
• Proven ability to develop and execute data-driven marketing strategies.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong leadership, team management, and interpersonal skills.
• Experience with marketing automation platforms, CRM systems, and advanced analytics tools.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Ability to thrive in a fast-paced, results-oriented, and fully remote work environment.

Responsibilities

• Develop and execute a comprehensive, long-term digital marketing strategy aligned with overall business objectives.
• Lead, mentor, and inspire a team of digital marketing professionals across various disciplines.
• Oversee the management of all digital marketing channels, including performance marketing (PPC, paid social), SEO, content, email marketing, and affiliate programs.
• Manage and allocate significant digital marketing budgets to maximize ROI and achieve KPIs.
• Drive innovation in digital marketing, identifying and implementing new technologies, tools, and strategies.
• Analyze complex data sets to derive actionable insights, guide decision-making, and optimize campaign performance.
• Ensure brand consistency and a seamless customer experience across all digital touchpoints.
• Collaborate closely with executive leadership, sales, product, and other departments to ensure alignment and synergy.
• Oversee the selection and management of external agencies and technology partners.
• Stay at the forefront of digital marketing trends, competitive intelligence, and regulatory changes.

Skills

Digital marketing leadership

Budget management

Team leadership

Strategic thinking

Data-driven marketing

Analytics tools

Education

Master's degree

MBA preferred

Tools

Marketing automation

CRM systems

Analytics platforms

Job description

About the Role

Our client, a leading innovator in its sector, is seeking an exceptional and visionary Head of Digital Marketing to lead its entire digital marketing strategy from a fully remote position. This is a senior leadership role responsible for setting the strategic direction, driving performance, and fostering innovation across all digital channels, including SEO, SEM, social media, content, email, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital landscape, a proven ability to lead teams, manage substantial budgets, and deliver measurable business growth. You will have the opportunity to shape the company's digital footprint globally and influence key strategic decisions, working from any location that offers optimal productivity and connectivity.

Key Responsibilities

• Develop and execute a comprehensive, long-term digital marketing strategy aligned with overall business objectives.
• Lead, mentor, and inspire a team of digital marketing professionals across various disciplines.
• Oversee the management of all digital marketing channels, including performance marketing (PPC, paid social), SEO, content marketing, email marketing, and affiliate programs.
• Manage and allocate significant digital marketing budgets to maximize ROI and achieve key performance indicators (KPIs).
• Drive innovation in digital marketing, identifying and implementing new technologies, tools, and strategies.
• Analyze complex data sets to derive actionable insights, guide decision-making, and optimize campaign performance.
• Ensure brand consistency and a seamless customer experience across all digital touchpoints.
• Collaborate closely with executive leadership, sales, product, and other departments to ensure alignment and synergy.
• Oversee the selection and management of external agencies and technology partners.
• Stay at the forefront of digital marketing trends, competitive intelligence, and regulatory changes.

Requirements

• Master's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive experience in digital marketing leadership roles, with a strong track record of success in driving business growth.
• Extensive experience managing large digital marketing budgets and teams.
• Deep expertise across all major digital marketing channels (SEO, SEM, Social Media, Content, Email, Affiliate, etc.).
• Proven ability to develop and execute data-driven marketing strategies.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong leadership, team management, and interpersonal skills.
• Experience with marketing automation platforms, CRM systems, and advanced analytics tools.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Ability to thrive in a fast-paced, results-oriented, and fully remote work environment.

Benefits

• Executive-level compensation package including base salary, bonus, and equity options.
• Comprehensive health, dental, vision, and life insurance.
• Generous paid time off, parental leave, and flexible remote work arrangements.
• Significant opportunities for professional growth, leadership development, and strategic impact.
• Access to cutting-edge digital marketing technologies and resources.
• The opportunity to lead digital strategy for a global organization from anywhere.