Head of Digital Marketing - Retail

Placements24; Bloemfontein; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Executive bonus

Fully remote work

Health, dental, vision insurance

Stock options

Professional development opportunities

Job summary

Placements24 is seeking an experienced Head of Digital Marketing to lead online initiatives for a growing retail brand. This fully remote senior role focuses on brand awareness, customer acquisition and sales growth, while guiding a team of digital marketing specialists.

You will own the strategy across SEO, SEM, social media, email, content and analytics, and report insights to senior leadership. A Master's degree and 10+ years in digital marketing (5+ in leadership within retail) are required.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role within retail.
• Proven success delivering large-scale digital campaigns with measurable ROI.
• Deep knowledge of SEO, SEM, social media, email marketing automation, content marketing, and analytics.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Lead and mentor a team of digital marketing professionals across channels.
• Oversee digital advertising campaigns, budget allocation, and performance optimization.
• Drive website traffic, conversion rate optimization, and customer lifetime value.
• Analyze performance data, generate reports, and provide actionable insights to leadership.
• Stay ahead of digital marketing trends and technologies.

Skills

Leadership

Data-driven

Strategic thinking

Team management

Marketing analytics

Customer acquisition

Brand development

Negotiation

Education

Master's degree in Marketing or MBA

Tools

Google Analytics

Google Ads

SEO tools

Social media ads platforms

Email marketing platforms

Content management systems

Job description

About the Role

Our client is seeking an experienced and visionary Head of Digital Marketing to lead all online marketing initiatives for their retail brand. In this fully remote leadership role, you will be responsible for developing and executing a cutting-edge digital marketing strategy to drive brand awareness, customer acquisition, and sales growth. You will manage a team of digital marketing specialists, oversee various online channels, and ensure a cohesive and impactful brand presence across the digital landscape. This is a unique opportunity for a strategic marketer to shape the digital future of a growing retail company.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives, focusing on ROI and customer acquisition cost.
• Lead and mentor a team of digital marketing professionals across SEO, SEM, social media, email marketing, and content creation.
• Oversee the management of all digital advertising campaigns, including budget allocation, performance tracking, and optimization.
• Drive initiatives to improve website traffic, user experience, conversion rates, and customer lifetime value.
• Analyze marketing performance data, generate regular reports, and provide actionable insights to senior leadership.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing to maintain a competitive advantage.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role within the retail sector.
• Proven success in developing and executing large-scale digital marketing campaigns that deliver measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing automation, content marketing, and analytics platforms.
• Strong leadership, team management, and strategic planning skills.
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.

Benefits

• Highly competitive salary and executive bonus structure.
• Fully remote work environment with maximum flexibility.
• Premium health, dental, and vision insurance coverage.
• Generous stock options and retirement savings plan.
• Significant opportunities for professional development and executive training.