Remote Digital Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary & bonus

Fully remote role

Health, dental, vision insurance

Home office stipend

Job summary

Placements24 is seeking a Remote Digital Marketing Manager to lead the complete digital marketing strategy, spanning SEO, SEM, social media, email marketing, and content strategy. You will work autonomously with a distributed team to drive brand awareness, customer acquisition, and revenue growth in a remote-first organization.

The role requires 5+ years in managing comprehensive digital marketing strategies, with expertise in analytics tools and marketing automation.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Master's degree preferred.
• 5+ years of experience in managing comprehensive digital marketing strategies, remote experience advantageous.
• Expertise in SEO, SEM, social media, content marketing, and email marketing.
• Proficiency with analytics tools (GA, Adobe Analytics) and marketing automation platforms.
• Strong leadership, communication, and project management skills.

Responsibilities

• Develop and implement a holistic digital marketing strategy aligned with business objectives.
• Manage and optimize paid search (SEM) and social media campaigns across platforms.
• Oversee SEO initiatives to improve organic rankings and traffic.
• Lead content strategy and development aligned with brand voice and goals.
• Analyze campaign performance data and provide strategic insights.
• Manage the digital marketing budget and allocate resources efficiently.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Marketing analytics

Marketing automation

Leadership

Remote collaboration

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

Google Analytics

Adobe Analytics

Google Ads

Facebook/Meta Ads

LinkedIn Ads

HubSpot

CRM tools

Job description

About the Role

Our client is seeking an experienced and forward-thinking Remote Digital Marketing Manager to lead their comprehensive digital marketing strategy. This fully remote role will be responsible for overseeing all online marketing efforts, including SEO, SEM, social media, email marketing, and content strategy, to drive brand awareness, customer acquisition, and revenue growth. You will work autonomously and collaboratively with a distributed team, leveraging digital tools to manage campaigns and analyze performance. This is a prime opportunity for a seasoned digital marketer to take on a leadership role within a progressive, remote-first organization.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy aligned with business objectives.


• Manage and optimize paid search (SEM) and social media advertising campaigns across various platforms.


• Oversee SEO initiatives to improve organic search rankings and drive website traffic.


• Lead content strategy and development, ensuring alignment with brand voice and marketing goals.


• Analyze campaign performance data, providing strategic insights and recommendations for continuous improvement.


• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.


• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.


• Master's degree preferred.


• Proven track record of success (5+ years) in managing comprehensive digital marketing strategies , with significant experience in a remote setting.


• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.


• Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.


• Exceptional leadership, communication, and project management skills.

Benefits

• Highly competitive salary and annual performance-based bonus.


• Fully remote position offering maximum flexibility and work-life balance.


• Comprehensive health, dental, and vision insurance plans.


• Generous allowance for home office setup and professional development.


• Access to cutting-edge digital marketing tools and technologies.