Digital Marketing Strategist

Placements24; Klerksdorp; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Bonus structure

Health and retirement benefits

Professional development budget

Job summary

Placements24 in South Africa seeks a strategic and innovative Digital Marketing Strategist to lead online marketing initiatives in a fully remote role. Define and implement comprehensive digital strategies that drive growth, enhance brand presence, and optimize customer acquisition across all online channels.

You will analyze market trends, identify opportunities, and translate business objectives into actionable digital plans.

Qualifications

• Extensive experience (7+ years) in digital marketing with a focus on strategy development and execution.
• Proven track record of success in driving significant business growth through digital channels.
• Deep understanding of SEO, SEM, content marketing, social media marketing, and marketing automation.
• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data interpretation.
• Exceptional strategic thinking, leadership, and communication skills, vital for remote collaboration.

Responsibilities

• Develop and execute high-level digital marketing strategies encompassing SEO, SEM, content, social media, and email marketing.
• Conduct thorough market research, competitor analysis, and audience segmentation to inform strategy.
• Oversee the implementation of campaigns across various digital platforms, ensuring alignment with brand voice and objectives.
• Measure and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Manage digital marketing budgets and allocate resources effectively to achieve maximum ROI.
• Lead and mentor junior marketing team members in a virtual environment.

Skills

Digital marketing

Strategy development

Leadership

Analytics

Remote collaboration

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is looking for a strategic and innovative Digital Marketing Strategist to lead their online marketing initiatives. This fully remote position is critical for defining and implementing comprehensive digital strategies that drive growth, enhance brand presence, and optimize customer acquisition across all online channels. You will be responsible for analyzing market trends, identifying new opportunities, and translating business objectives into actionable digital plans. This role requires a visionary leader with a deep understanding of the digital landscape, perfect for someone who thrives in an autonomous, results-driven remote work culture.

Key Responsibilities

• Develop and execute high-level digital marketing strategies encompassing SEO, SEM, content, social media, and email marketing.
• Conduct thorough market research, competitor analysis, and audience segmentation to inform strategy.
• Oversee the implementation of campaigns across various digital platforms, ensuring alignment with brand voice and objectives.
• Measure and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Manage digital marketing budgets and allocate resources effectively to achieve maximum ROI.
• Lead and mentor junior marketing team members in a virtual environment.

Requirements

• Extensive experience (7+ years) in digital marketing with a focus on strategy development and execution.
• Proven track record of success in driving significant business growth through digital channels.
• Deep understanding of SEO, SEM, content marketing, social media marketing, and marketing automation.
• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data interpretation.
• Exceptional strategic thinking, leadership, and communication skills, vital for remote collaboration.

Benefits

• Highly competitive salary and comprehensive bonus structure.
• Fully remote work arrangement with significant flexibility.
• Generous benefits package including health, retirement, and wellness programs.
• Substantial budget for professional development, conferences, and certifications.
• Opportunity to shape the future of digital marketing for a prominent organization.