Digital Marketing Executive - Retail

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health insurance

Job summary

Placements24 is seeking a skilled Digital Marketing Executive to drive online visibility for a leading retail brand in a fully remote capacity. You will develop and implement strategies across SEO, SEM, social media, email, and content marketing.

The ideal candidate is data-driven, with proven ability to deliver measurable results, analyze performance, and optimize campaigns to accelerate customer acquisition and engagement.

Qualifications

• Experience as a Digital Marketing Executive in retail.
• Strong knowledge of SEO, SEM, content marketing, social media, and email marketing.
• Proficient with analytics platforms and marketing tools.
• Analytical with strong reporting skills.
• Bachelor's degree in Marketing or related field or equivalent experience.

Responsibilities

• Develop and implement digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage paid advertising campaigns to maximize ROI and KPIs.
• Analyze marketing data and provide actionable insights.
• Collaborate with content creators for engaging marketing materials.
• Identify trends to enhance brand presence and engagement.
• Oversee social media presence and community engagement.

Skills

SEO

SEM

Content Marketing

Social Media Marketing

Email Marketing

Analytics

Google Analytics

Google Ads

Campaign Optimization

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics (GA4)

Google Ads

Social media management tools

Job description

About the Role

Our client is seeking a skilled and innovative Digital Marketing Executive to join their fully remote team. This role is essential for driving online visibility, customer acquisition, and engagement for their retail brand. You will be responsible for developing and implementing effective digital marketing strategies across various online channels. The ideal candidate is a data-driven marketer with a passion for the retail industry and a proven ability to deliver measurable results in a dynamic, online environment, contributing to the growth and success of the company's digital footprint.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns to maximize ROI and achieve key performance indicators.
• Analyze marketing data and campaign performance, providing regular reports and actionable insights to the team.
• Collaborate with content creators to develop engaging and relevant marketing materials.
• Identify new digital marketing trends and opportunities to enhance brand presence and customer engagement.
• Manage the company's social media presence, fostering community interaction and brand loyalty.

Requirements

• Proven experience as a Digital Marketing Executive or similar role within the retail sector.
• Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent analytical and reporting skills, with the ability to translate data into actionable strategies.
• Strong understanding of the online retail landscape and consumer behavior.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive annual salary and performance-based incentives.
• Full-time, remote work flexibility, allowing for a strong work-life balance.
• Comprehensive health, dental, and vision insurance coverage.