Digital Marketing Specialist - Retail

Placements24; Gauteng; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Flexible hours

Medical benefits

Paid time off

Professional growth

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join its remote team, focused on the retail sector. You will plan, develop, and optimize online campaigns across SEO, SEM, social media, email, and content marketing to drive brand awareness and sales.

You will analyze campaign performance with analytics tools, collaborate with cross-functional teams, and report insights to improve spend efficiency while working independently from a home office.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of experience in digital marketing, preferably retail.
• Proficiency with digital marketing tools (Google Analytics, Google Ads, social media platforms, email marketing software).
• Strong understanding of SEO, SEM, content marketing, and social media strategies.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels (SEO, SEM, social, email, content).
• Develop content and assets for online retail audiences.
• Monitor and analyze campaign performance with analytics tools; provide insights.
• Conduct market research on trends, competitors, and opportunities.
• Manage social media presence; foster engagement and brand loyalty.
• Collaborate with sales and product teams for marketing alignment.

Skills

Digital marketing

Content marketing

Analytics

Copywriting

Campaign optimization

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their remote team, focusing specifically on the retail sector. This role is pivotal in developing and executing online marketing campaigns to drive brand awareness, customer engagement, and sales conversions. You will leverage various digital channels to reach target audiences and optimize marketing spend. The successful candidate will be a self-starter, comfortable working independently within a virtual team structure, and passionate about the evolving landscape of online retail marketing. This position offers an exciting opportunity to make a significant impact on our client's online presence and growth from the comfort of your home office.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Develop engaging content and creative assets tailored for online retail audiences .
• Monitor and analyze campaign performance using analytics tools, providing regular reports and actionable insights.
• Conduct market research to identify trends, competitor activities, and opportunities for new campaigns.
• Manage the company's social media presence, fostering community engagement and brand loyalty.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing alignment with business goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing , preferably within the retail industry.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms, email marketing software).
• Strong understanding of SEO, SEM, content marketing, and social media strategies.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• Competitive annual salary with performance incentives.
• Flexible work hours and the ability to work from anywhere.
• Comprehensive medical and wellness benefits.
• Paid time off and public holidays.
• Opportunities for professional growth and learning new digital marketing skills.