Head of Digital Marketing

Placements24; Sandton; Hybrid; ZAR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Executive compensation package

Fully remote work

Health, wellness and retirement plans

Executive coaching

Professional development opportunities

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead the digital division and drive growth across all online channels from a fully remote setup. You will define the overarching digital strategy and shape the company’s online footprint to strengthen brand leadership.

The ideal candidate has 10+ years in digital marketing, including 5+ years in leadership, with a proven track record of delivering measurable results.

Qualifications

• 10+ years in digital marketing with at least 5 years in a leadership role.
• Proven success in developing and implementing digital strategies that drive measurable results.
• Expertise across SEO, SEM, social media, content, email, and analytics.
• Exceptional leadership, budgeting, and cross-functional collaboration.

Responsibilities

• Develop and execute a long-term digital marketing strategy aligned with company goals.
• Lead, mentor, and manage a team of digital marketing specialists.
• Oversee planning and optimization of digital campaigns and channels.
• Establish KPIs, monitor performance, and report to senior leadership.
• Drive innovation and manage the digital marketing budget for ROI.

Skills

Leadership

Digital strategy

Team management

Analytics

Budget management

SEO/SEM

Content marketing

Email marketing

Remote leadership

Education

Master's degree in Marketing or MBA

Tools

Google Analytics

SEMrush

HubSpot

Google Ads

Facebook Ads

Job description

About the Role

Our client is seeking a visionary and results-oriented Head of Digital Marketing to spearhead their entire digital marketing division. This executive-level role will be responsible for defining the overarching digital strategy, managing a high-performing team, and driving significant growth across all online channels. You will be instrumental in shaping the company's digital footprint, ensuring brand leadership, and maximizing customer acquisition and retention through innovative digital initiatives. This is a pivotal opportunity for a seasoned digital leader to make a profound impact, working remotely.

Key Responsibilities

• Develop and execute a comprehensive, long-term digital marketing strategy aligned with company-wide objectives.
• Lead, mentor, and manage a team of digital marketing specialists across various disciplines (SEO, SEM, social media, content, email).
• Oversee the planning, execution, and optimization of all digital advertising campaigns and online marketing efforts.
• Establish key performance indicators (KPIs), monitor performance metrics, and provide regular reports to senior leadership.
• Drive innovation in digital marketing by staying ahead of industry trends, technologies, and best practices.
• Manage the digital marketing budget effectively, ensuring maximum return on investment.

Requirements

• 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role.
• Demonstrated success in developing and implementing effective digital marketing strategies that drive measurable business results.
• Expertise across all major digital marketing channels: SEO, SEM, social media, content marketing, email marketing, and analytics.
• Exceptional leadership, team management, and strategic thinking skills.
• Proven ability to manage large budgets and influence cross-functional teams.
• Master's degree in Marketing, Business Administration, or a related field; relevant certifications are a plus.

Benefits

• Highly competitive executive compensation package, including significant performance bonuses.
• Fully remote work arrangement, offering unparalleled flexibility.
• Opportunity to lead and shape the digital future of a prominent organization.
• Comprehensive health, wellness, and retirement benefits.
• Access to top-tier professional development and executive coaching.